|Weekly SEO news: 19 June 2007|
to the latest issue of the Search
Engine Facts newsletter.
This week, we're taking a look at insider information about Google's ranking algorithm.
In the news: Google improves search for fresh documents, Yahoo has a new CEO, online sales seem to lose steam and more.
Table of contents:
|1. Insider information about Google's ranking algorithm|
The New York Times has recently published an article about Amit Singhal. Amit Singhal is in charge of Google's ranking algorithm. The interview reveals some interesting facts about Google's ranking algorithm.
Google knows that its algorithm is not perfect
Why Google changes its algorithm
PageRank is just one of many factors
How can you optimize your web pages for Google's algorithm?
Which factors are important for Google? Does your website have these factors?
You don't have access to Google's internal tools. How can you find out whether it is better to have the words "French revolution" as a phrase on your web pages or if you should use both words separately (see example above)? Which other factors are important for high Google rankings?
That's why we developed the top 10 optimizer tool. IBP's Top 10 Optimizer demystifies Google's ranking algorithm by analyzing the top ranked pages. IBP tells you in plain English where to put the keywords on your web pages and which factors lead to top 10 Google rankings.
The information is specifically for your website, your keywords and for Google (you can also select other major search engines). If you haven't used the top 10 optimizer with your web pages yet, give it a try.
|2. Search engine news of the week|
|Google improves search for fresh document
"Previously, I believe Google estimated the age of a url as the last time that we fetched that page. Given how quickly Google refreshes its main index, that didn't mean quite as much recently. Now for date-based search, Google estimates url ages by the first date that we saw a url."
Semel out as Yahoo! CEO
Google Checkout: Gaining momentum, but big retailers wary
|3. Articles of the week|
|Google vs. eBay: round one
Dangerous side of search engines
|4. Recommended resources|
"IBP is so much better than other tools."
We want to hear from you about your successes with IBP or ARELIS. Just write us 2-3 sentences and you might get featured in this newsletter along with your web site address.
|5. Previous articles|