The New York Times has recently
published an article about
Amit Singhal. Amit Singhal is
in charge of Google's ranking
algorithm. The interview reveals
some interesting facts about
Google's ranking algorithm.
Google knows that its
algorithm is not perfect
"Tweaking and quality
control involve a balancing
act. 'You make a change,
and it affects some queries
positively and others negatively,” [...]
'You can’t only launch
things that are 100 percent
positive.'"
"[...] Any of Google’s
10,000 employees can use
its 'Buganizer' system to
report a search problem,
and about 100 times a day
they do."
Why Google changes
its algorithm
The article lists a concrete
example why Google could change
its algorithm:
"Recently, a search
for 'French Revolution'
returned too many sites
about the recent French
presidential election campaign — in
which candidates opined
on various policy revolutions — rather
than the ouster of King
Louis XVI.
A search-engine tweak
gave more weight to pages
with phrases like 'French
Revolution' rather than
pages that simply had both
words."
If you want to get high rankings
on Google, it's important
to know whether you should
use your keywords as a phrase
or as separate words on your
web pages.
This can be different for
different keywords. Fortunately,
there is a way to find out
how you should use your keywords
on your web pages (see below).
PageRank is just one
of many factors
While PageRank was very important
when Google was new, Google
now uses many more factors
to determine the rankings
of web pages:
"PageRank is but
one signal. Some signals
are on Web pages — like
words, links, images and
so on. Some are drawn from
the history of how pages
have changed over time.
Some signals are data patterns
uncovered in the trillions
of searches that Google
has handled over the years."
There are many factors that
influence the ranking of a
web page on Google. If you
want to get high Google rankings
for your website, then you
have to work on all of these
factors.
How can you optimize
your web pages for Google's
algorithm?
Which factors are important
for Google? Does your website
have these factors?
You don't have access to Google's
internal tools. How can you
find out whether it is better
to have the words "French
revolution" as a phrase
on your web pages or if you
should use both words separately
(see example above)? Which other
factors are important for high
Google rankings?
That's why we developed the
top 10 optimizer tool. IBP's
Top 10 Optimizer demystifies
Google's ranking algorithm by
analyzing the top ranked pages.
IBP tells you in plain English
where to put the keywords on
your web pages and which factors
lead to top 10 Google rankings.
The information is specifically
for your website, your keywords
and for Google (you can also
select other major search engines).
If you haven't used the top
10 optimizer with your web pages
yet, give
it a try.
