|Weekly SEO news: 22 May 2007|
to the latest issue of the Search
Engine Facts newsletter.
This week, we're taking a look at a search engine ranking study. Which web page elements lead to high rankings on Google?
In the news: Google releases Universal Search, Google might buy FeedBurner, click fraud seems to be higher than Google claims and more.
Table of contents:
|1. New study: which web page elements lead to high Google rankings?|
The German company Sistrix analyzed the web page elements of top ranked pages in Google to find out which elements lead to high Google rankings. They analyzed 10,000 random keywords, and for every keyword, they analyzed the top 100 Google search results.
Which web page elements lead to high Google rankings?
Sistrix analyzed the influence of the following web page elements: web page title, web page body, headline tags, bold and strong tags, image file names, images alt text, domain name, path, parameters, file size, inbound links and PageRank.
Can you use that information to get high rankings for your own website?
While general advice can help you to get higher rankings, it is much better to get detailed advice specifically for your website and your keywords.
It might be that your keywords trigger slightly different ranking filters at Google and that the algorithms have been changed since Sistrix performed the study.
For that reason, we recommend that you use IBP's Top 10 Web Page Optimizer to optimize the content of your web pages. IBP's Top 10 Web Page Optimizer has several advantages:
High rankings on Google are the result of optimized web page content and good inbound links. The problem is to find the right web page elements that have to be optimized. In addition, the type of the inbound links is important. IBP's Top 10 Inbound Link Optimizer helps you to get the best links for your site.
|2. Search engine news of the week|
|Google releases Universal Search
Rumour: Google to buy Feedburner
Fair Isaac claims pay-per-click fraud is 10% to 15%
|3. Articles of the week|
|How does Google Universal Search compare?
The other paid search: paid direct links
|4. Recommended resources|
Optimize your web pages for top 10 rankings on Google!
|5. Previous articles|