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Axandra
news archive: 22 May
2007
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Welcome
to the latest issue of the Search
Engine Facts newsletter.
This week, we're taking a
look at a search engine ranking
study. Which web page elements
lead to high rankings on Google?
In the news: Google releases
Universal Search, Google might
buy FeedBurner, click fraud
seems to be higher than Google
claims and more.
Table of contents:
We hope that
you enjoy this newsletter
and that it helps you to get
more out of your website.
Please pass this newsletter
on to your friends.
Best regards,

|
| 1.
New study: which web page elements
lead to high Google rankings? |
The
German company Sistrix analyzed the
web page elements of top ranked
pages in Google to find out which
elements lead to high Google rankings.
They analyzed 10,000 random keywords,
and for every keyword, they analyzed
the top 100 Google search results.
Which web page elements
lead to high Google rankings?
Sistrix analyzed the influence
of the following web page elements:
web page title, web page body,
headline tags, bold and strong
tags, image file names, images
alt text, domain name, path,
parameters, file size, inbound
links and PageRank.
- Keywords in the title
tag seem to be important
for high rankings on Google.
It is also important that
the targeted keywords are
mentioned in the body
tag, although the title
tag seems to be more important.
- Keywords in H2-H6 headline
tags seem to have an
influence on the rankings
while keywords in H1
headline tags don't
seem to have an effect.
- Using keywords in bold
or strong tags seems
to have a slight effect
on the top rankings. Web
pages that used the keywords
in image file names often
had higher rankings. The
same seems to be true for
keywords in image alt
attributes.
- Websites that use the targeted
keyword in the domain
name often had high rankings.
It might be that these sites
get many inbound links with
the domain name as the link
text.
- Keywords in the file
path don't seem to
have a positive effect on
the Google rankings of the
analyzed web sites. Web
pages that use very few parameters in
the URL (?id=123, etc.)
or no parameters at all
tend to get higher rankings
than URLs that contain many
parameters.
- The file size doesn't
seem to influence the ranking
of a web page on Google although
smaller sites tend to have
slightly higher rankings.
- It's no surprise that the
number of inbound links and
the PageRank had
a large influence on the page
rankings on Google. The top
result on Google has usually
about four times as many links
as result number 11.
Can you use that information
to get high rankings for your
own website?
While general advice can help
you to get higher rankings,
it is much better to get detailed
advice specifically for your
website and your keywords.
It might be that your keywords
trigger slightly different ranking
filters at Google and that the
algorithms have been changed
since Sistrix performed the
study.
For that reason, we recommend
that you use IBP's Top
10 Web Page Optimizer to
optimize the content of your
web pages. IBP's Top 10 Web
Page Optimizer has several advantages:
- You'll get concrete advice
for your website
and your targeted
keywords.
- You can specify the
search engine on which
you want to get high rankings
(Google.com, Google.co.uk,
Yahoo.com or any other major
search engine in many language
variations).
- The Top 10 Web Page Optimizer
analyzes many more web
page elements than the
study above.
- The results are tailored
to your specific situation.
You'll get specific advice
that helps you to reach your goals.
High rankings on Google are
the result of optimized web
page content and good inbound
links. The problem is to find
the right web page elements
that have to be optimized. In
addition, the type of the inbound
links is important. IBP's Top
10 Inbound Link Optimizer helps
you to get the best links for
your site.
|
| 2.
Search engine news of the week |
Google
releases Universal Search
"With universal search,
we're attempting to break
down the walls that traditionally
separated our various search
properties and integrate the
vast amounts of information
available into one simple
set of search results. [...]
Also, in terms of integration
and navigation, today we introduced
a new universal navigation
bar at the top of all Google
web pages to provide easier
navigation to your favorite
Google products, such as Gmail."
Rumour:
Google to buy Feedburner
"The delay in announcing
the deal, I am told is solely
due to the delay in closing
out the DoubleClick deal.
If true this deal makes a
lot of sense for both parties."
Fair
Isaac claims pay-per-click fraud
is 10% to 15%
"10% to 15% of clicks
billed to pay-per-click advertisers
represent 'pathological' or
fraudulent traffic. This
number is consistent with
the 14.2% figure reported
by click auditing firm Click
Forensics in January.
Google
disputes Click Forensics'
figures and has consistently
taken issue with the methodology
and motives of those reporting
significant levels of click
fraud."
Search engine newslets
- Yahoo may net Bebo owners
$1bn.
- No JavaScript, no Google
Universal Search navigation.
- Yahoo says 'Been there,
done that' to Google redesign.
- Even
Yahoo! gets the blues.
- 'Month of bugs' pins
bull's-eye on Google, Yahoo.
- Google AdSense disabling arbitrage publisher
accounts.
- Google licensing automated
3D building generator.
- Google takes space in Fremont
for expansion.
- Microsoft to acquire aQuantive,
Inc.
|
How
does Google Universal Search
compare?
"How does it stack up
against search sandboxes from
competitors like Yahoo!'s
Alpha, Ask's Ask X, Microsoft's
Imagine Live, and even Google's
own test bed Searchmash? [...]
I found Searchmash to be
the best. It has a straight
forward design (like Google),
great results (like Google),
and presented information
in an easy to consume format.
Yahoo!'s Alpha was not far
behind in any of those respects,
however."
The
other paid search: paid direct
links
"Paid direct links are
ad links purchased either
directly from sites or through
a network. Unlike PPC search
links, these are standard
HTML links that convey both
direct traffic and link power
to the advertiser site. [...]
Search engines have come
out against paid direct links
as a manipulative process
that subverts their natural
method of ranking and rating
sites."
Man who took Google
global
"The advertising business
that Kordestani built is today
worth nearly $150 billion
(£76 billion), and his
own fortune is estimated at
$2 billion."
Back to table
of contents - Visit
Axandra.com
|
Optimize
your web pages for top 10 rankings
on Google!
High rankings on Google,
Yahoo and other major search
engines are the result of
optimized web page content
and good inbound links.
If you want to get high
rankings then you need both.
Fortunately, IBP helps you
to get your website to the
top of the search results:
IBP offers everything you
need to get top rankings on
major search engines. Download
your copy here.
Do you want to be mentioned in this newsletter?
Just send
us some words about
your successes with
IBP or ARELIS and you
might get featured in
this newsletter along
with your web site address.
Back to table
of contents - Visit
Axandra.com
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