In
a recent thread on
WebmasterWorld, people observed
that there is a change in Google's
ranking algorithm. It looks as
if more pages are added to Google's
supplemental results and that
Google might re-rank the results
based on new quality criteria.
What's new in Google's
ranking algorithm?
It seems that Google internally
returns a first set of results
that is then re-ranked according
to multipliers determined
in testing just this set of
results.
If your web site is not included
in the first set of results
then the re-ranking step cannot
help you because no new results
are added.
If your website is included
in the first set of results
then the re-ranking can either
help you or hurt your rankings.
If your web site fails one
of the re-ranking tests, then
your rankings scores (relevance
score, trust score, website
age score, etc.) might be
lowered and your rankings
will drop.
Such a new ranking method
would explain the yo-yo effect
that can be observed for some
URLs: a web page goes from
search result page one to
the end of the results and
comes back again. The same
web site is always part of
the first result set but re-ranked
differently.
Are more pages going
supplemental?
Google might use the new
system to quickly get the
first set of results (probably
cached sets of results). To
make the primary index less
unwieldy, more pages might
be moved to the supplemental
results.
The supplemental index would
only be accessed if the total
number of sites in the primary
index fell below a threshold.
What can you do to
benefit from the new algorithm?
If you want to get high rankings
with Google's new algorithm
then you must create a trustworthy
web site with good content:
- Get good inbound links
from trusted websites to raise
the TrustRank value of your
own web site.
- Get links from websites
that have many backlinks (these
pages usually have a high
TrustRank).
- Improve the co-citation of
your website by getting link
from web pages that link to
other sites that are related
to yours.
- Try to get links from pages
that link to other trusted
pages next to the link to
your site.
- Optimize the content of
your web pages to show Google
that your web pages are relevant
to a special topic.
High Google rankings are still
the result of two important
factors: optimized web page
content and the right inbound
links.
The problem is to find out
exactly how the web page content
should be optimized and exactly
how the inbound links now should
look like. That's why we developed
IBP's Top 10 Optimizer tools.
IBP's Top 10 Web Page Optimizer analyzes
the content of the top
10 ranked pages to find out
how to optimize the content
of your web pages. IBP's Top
10 Inbound Link Optimizer analyzes
the inbound link structure
of the top ranked pages to
find out which links are important
for high Google rankings.
IBP's Top 10 Optimizers will
tell you in plain English what
you have to do to optimize your
pages. In addition, IBP offers all
the tools that you need to
quickly adjust your web page
content and to get the right
inbound links so that your own
web site can get top 10 rankings.
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