|Weekly SEO news: 6 March 2007|
to the latest issue of the Search
Engine Facts newsletter.
This week, we're taking a look a look at the effects of Yahoo's new NOYDIR tag on your search engine rankings.
Our articles series on how to work around Google's ranking spam filters will be continued next week.
In the news: Google releases official click fraud numbers, Google is the second biggest advertising platform in the UK, Matt Cutts talks about cloaking and more.
Table of contents:
|1. Facts of the week: Yahoo introduces the NOYDIR tag|
A few days ago, Yahoo announced support for a new meta tag called "NOYDIR". The new tag will complement the "NOODP" meta tag that is already supported by all major search engines.
What is the new NOYDIR tag?
How can you add the new tag to your web pages?
How will the new tag influence your rankings on Yahoo?
The new NOYDIR tag will be supported by the next IBP version that is going to be released within the next two weeks. The NOODP tag and many other tags are already supported by the current IBP version.
If you haven't done it yet, you should optimize some of your web pages for Yahoo's search engine algorithm. Although Google delivers the majority of web traffic, it is not a good idea to rely on a single source of traffic.
Use IBP's Top 10 Optimizer to optimize your web pages for both Google and Yahoo so that your web site gets as many targeted visitors as possible.
We'll continue with our article series on how to work around Google spam filters next week.
|2. Search engine news of the week|
|Invalid clicks – Google's overall numbers
|3. Articles of the week|
| Microsoft attacks Google on copyright
"While the subject of contextual branding against other company’s trademarks will not be a new issue to some people, and I had been aware of the problem from the past couple of years of litigation between major companies and search portals like Google and Yahoo!, nevertheless I was a bit surprised when my brand was targeted by an upstart competitor."
|4. Recommended resources|
"My web site is today #1 for Google, Yahoo and AOL."
|5. Previous articles|