Google
tries to keep its search results
as clean as possible. For that
reason, they have a variety of
spam filters in their ranking
algorithm that try to remove low
quality web sites.
If your web site gets caught
by one of these filters, it
will be very difficult to get
high Google rankings. In the
next articles, we'll take a
look a the 15 most common Google
spam filters and we'll tell
you how you can get around them.
Google's link farm
filter, the broken link filter
and the too many links filter
Google heavily relies on
inbound links to determine
the position of a web page
in the search results. To
make spamming as difficult
as possible, Google also have
a variety of link filters
to make sure that only the
right links are considered.
Participating in a link farm
system won't increase your
search engine rankings. Actually,
you can hurt your rankings
if you link to a link farming
scheme.
The broken link filter is
not actually a filter but
the effects are the same.
If you have broken links on
your web pages and if not
all pages on your web site
can be found through links
on your web site then Google
cannot index all of your pages.
Many broken links also indicate
that your web site is not
very professional and that
it should not be listed in
the top results.
The too many links at once
filter is applied when your
web site gets very many links
in a short time period. Too
many links at once can lead
to problems with all big search
engines, not just Google.
How to get around these
filters
Don't use link farms to get
links to your web site. Better
use a serious tool to
get high quality links to
your web site. Do not use
black-hat techniques or link
spamming to avoid getting
caught by Google's too many
links at once filter.
To make sure that the broken
links filter is not applied
to your web site, make sure
that all links on your web
site are intact and use a sitemap so
that search engines can find
all pages on your web site
quickly and easily.
Further information on how
to get the right inbound links
can be found in this free
link popularity eBook.
Next week, we're going to take
a look at three more Google
filters that might prevent your
web site from getting high rankings
on Google.
|
Just
like our other software tools,
our freeware program Link Popularity
Check has received the "100%
Clean and Safe to install" award
from DownloadSofts.com. 
