Weekly SEO news: 6 February 2007
Welcome to the 250th issue of the Search Engine Facts newsletter.

This week, we're taking a look at the top 5 factors for successful web sites in 2007.

In the news: FAST releases a new ad system, Google comments on click fraud and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Facts of the week: The top 5 factors for successful web sites in 2007

Everyone wants to have a successful web site. However, most people do the wrong things to promote their web sites.

If you want to have a successful web site and if you want to get high rankings on search engines then your web site must have the right factors. Here are the top 5 factors for successful web sites in 2007:

Success factor #1: Accessibility

Search engines must be able to access your web pages. If search engines cannot parse your web pages then they will ignore your site and you won't get good rankings.

Make sure that your web server doesn't return an error code when search engine spiders visit your web pages. If your server returns an error code, search engines won't index your site.

The correct code should be "200 OK". You can check the status code that your web server returns to search engines with IBP's search engine spider simulator (free).

In addition, make sure that the HTML code of your web pages doesn't contain errors that prevent search engines from indexing your site.

The content of your web pages must make sense to search engines. Don't use images or Flash to present the main content of your web pages. Use IBP's Top 10 Web Page Optimizer to find out if your web pages present the right information to search engines.

Success factor #2: Site and information architecture

Your web site should have a good site architecture to make sure that it is not just a collection of random web pages. The pages of your web site should be related and they should show search engines that your web site is relevant to a special topic.

This is very important because most major search engines seem to use latent semantic indexing in their ranking algorithms.

Your site should also have a good information architecture so that search engines and web surfers know where they are within your site on any page of your site.

Success factor #3: The right keywords

Choosing the right keywords is one of the most important steps that determines whether your SEO campaign is a success or not.

It's best to focus on 2 or 3 word keywords for search engine optimization. One word keywords are less likely to convert to a sale and they are also much more competitive.

Use IBP's powerful keyword tools to find the keywords that will work best with your site.

Success factor #4: Content

Web sites that only offer articles and affiliate links that can be found on dozens of other web sites will have a hard time to get good search engine rankings.

Try to create unique and trustworthy content that separates your web site from the others.

Write about things you know. If you're an expert in a special field, write as much as possible about that field to make sure that your web site becomes the best resource for that topic.

Success factor #5: Inbound links

Without good inbound links, it is impossible to get high rankings on major search engines. You should get as many links as possible from related web sites. The more targeted the link, the more it will help your search engine rankings.

Search engine optimization can be tricky because a small error in one factor can destroy all of your other efforts. Take a look at the checklists in our free search engine optimization eBook to find out how your web site can get top rankings on Google, Yahoo and other major search engines.

2. Search engine news of the week
Online ad sites challenge Google, Yahoo

"Fast is marketing its platform - dubbed AdMomentum - as a one-stop solution for websites that want to become less dependent on Google and the other large advertising networks operated by Yahoo and Microsoft."



Google comments on click fraud

"Our job is to look into advertiser concerns and complaints and we’re happy to answer any questions you have. However, before submitting an investigation request, you may want to do a little checking on your own because, over the years, we've found that in many cases the activity that the advertiser has pointed out isn't actually due to click fraud."



Google docs to support PowerPoint presentations soon

"If you dig around the language files in Google Docs, you will find what appears to be traces of a new service preparing for launch soon. Meet Google Presently — an online presentation creator that will likely read and write the most common formats like Microsoft PowerPoint and Open Office Impress."



Search engine newslets

  • Google Maps down under.
  • Google offers new personalization tools.
  • Yahoo tests local mashups.
  • Mobile giants plot secret rival to Google.
  • Google offers a new look at your inbound links.
  • Newspapers search for Web headline magic.
  • Google Earth now showing local business ads.
  • The latest Google flatline.
3. Articles of the week

Yahoo delivers on ad promise

"Yahoo will transition from the old Overture Services pay-per-click advertising technology, acquired for $1.6 billion in 2003, to its Project Panama model."



A long-delayed ad system has Yahoo crossing its fingers

"The much-delayed ad system, known as Project Panama, is Yahoo’s effort to close the wide gap with Google in the race for search advertising dollars, a fast-growing and incredibly lucrative business that Google dominates. As such, Panama is the most important new product for Yahoo in years."



Krillion launches first actionable local search engine

"Krillion delivers local search results that combine very specific product information with very specific locality information. These results truly are 'actionable' meaning that when consumers have completed their Internet research, they can grab their keys, hop into the car, drive to the store and buy the product."

Back to table of contents - Visit Axandra.com

4. Recommended resources

Another 5 out of 5 rating for IBP

Editor's Choice

"IBP is the multi award winning web site promotion tool that helps you to get more revenue with high search engine rankings in Google, Yahoo and all other major search engines.

The suite of 10 professional website promotion tools includes a search engine submission tool, a search engine ranking checker, a top 10 optimizer and a keyword generator. IBP creates professional reports in PDF, HTML and Microsoft Word format."
GetFreeSofts.com - 5 out of 5 rating

Back to table of contents - Visit Axandra.com

5. Previous articles

Back to table of contents - Visit Axandra.com

Do you have a minute?