The Axandra newsletter archive

15 October 2002

This week we're showing you a way how AllTheWeb can help your Google rankings, we're telling you what the latest search engine news mean to your rankings and we're making a special announcement. Have fun! :-)

1. If you haven't installed the freeware program "Link Popularity Check" yet, download it now at: http://www.CheckYourLinkPopularity.com

It's free and it comes with installer and uninstaller applications. It's also very easy to use as you will see in the following steps.

2. When the program is installed, click the "Add Web Site..." button in the main window to enter your Web site address, for example "www.your-domain.com".

3. Now select your Web site address (e.g. www.your-domain.com) in the list and click the "Update Selected" button.

4. The link popularity check program now retrieves the link popularity score for your Web site on five search engines.

It doesn't get the link popularity score from Google because Google doesn't like automated queries. Instead, it uses AOL Search for Google because that search engine uses Google internally. So the AOL numbers displayed are the same as the Google ones.

5. Most likely, the AllTheWeb link popularity score for your Web site is higher than the AOL/Google score. Now right-click your Web site address and select "Show Link Popularity In AllTheWeb" from the popup menu.

6. Your Web browser now displays all the Web pages that AllTheWeb found. Those Web pages link to your site.

7. Press Ctrl + N in your Web browser to open a new browser window. In that window, go to http://www.Google.com/addurl.html

8. Now we can submit all those Web pages that AllTheWeb found to Google. Just enter the Web page addresses from the AllTheWeb window one by one in the Google window.

Yes, it's a time-consuming task. If you have a large Web site, chances are you won't manage to submit all Web pages that AllTheWeb found.

For example, AllTheWeb found 14,768 Web pages that link to Axandra.com and AOL/Google displays only 770 of them.

However, every Web page counts and adds up to your overall link popularity score on Google.

* Yahoo renewed long-term agreement with Google

In issue #23 of our newsletter we reported that Yahoo considered switching from Google to Inktomi for its search results.

Now it turned out that Yahoo renewed with Google in a non-exclusive agreement.

In addition, Yahoo changed the way it displays search results. The Yahoo directory results and Google Web pages are now combined to the new "Web Matches" results.

What do the changes mean to you?

It even appears that Yahoo now returns slightly better results than Google. Although the ranking results are nearly the same, Yahoo uses its human-editor-approved titles whenever possible.

Should you stop paying Yahoo $299 a year now that Yahoo shows nearly the same results as Google? No, because being listed in the Yahoo directory improves your ranking in Google as well.

Read more about the Yahoo changes at:

• http://sg.biz.yahoo.com/021011/72/33nbk.html
• http://searchenginewatch.com/sereport/02/10-yahoo.html
  
  

* Google is working on a new search category

The German computer magazine c't recently reported that Google is working on a new search category.

The current search categories are Web, Images, Groups, Directory and News. Now it seems that a product search is in the works.

According to the magazine, Google is currently building a huge product database. To get information about products, Google approached about 200 distributors such as Amazon, Ebay and CDNow three months ago.

Click here for the news article in the German computer magazine c't. Click here for the Google translation of the German article to English.

Instead of our current series called "How link popularity can help your rankings" we have a special announcement this week.

Today, we've released the first version of our new software program "Internet Business Promoter (IBP)".

We plan to make Internet Business Promoter the most complete Web site promotion product for Windows computers.

IBP 1.0 includes a ranking checker that checks the ranking of your Web sites on more than 250 search engines. It also creates professional PDF and HTML ranking reports in your company design that you can give to your clients.

Features of Internet Business Promoter 1.0:

• It checks your search engine ranking in more than 250 search engines.
  
  
• It track the progress of your rankings over time.
  
  
• It supports search engines from many different countries and in many different languages.
  
  
• It supports different settings of the most popular search engines.
  
  
• We've built a system that makes sure that the ranking check information will be updated regularly.
  
  
• It automates most of the previously tedious and time-consuming tasks.

We're going add more features and functions to IBP in the near future. If you order version 1.0, IBP 2.0 and IBP 3.0 will be free updates for you.

IBP comes in four editions. You can download the freeware edition here:
http://www.Axandra.com/web-promotion-tool/download.htm

Further information about IBP can be found here:
http://www.Axandra.com/web-promotion-tool/index.htm

We'll continue with part 4 of our link popularity series next week.

• Google modified its ranking algorithms
  
  
• The table trick for search engines
  
  
• Who works with whom?
  
  
• How to report search engine spam to Google & Co.
  
  
• Google: Keywords in link texts

If you want to publish one of the above articles on your Web site, you're allowed to do so! However, you must not change the contents in any way. Also, you must keep all links and you must add the following two sentences with a link to www.Axandra.com: "Copyright by Axandra.com. Internet marketing and search engine ranking software ."

Please recommend this issue to anyone you know who is interested in search engine facts. It's a good way to stay in touch with your clients, too.

If you're receiving this issue as a forward, and would like to get your own free subscription, visit

http://www.Axandra.com/subscribe.htm


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http://www.free-seo-news.com

Copyright © 2005 Axandra / Voget Selbach Enterprises GmbH

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