|Weekly SEO news: 23 January 2007|
to the latest issue of the Search
Engine Facts newsletter.
This week, we're taking a look at Google's plans for the next weeks and how this will affect your web site rankings.
In the news: Google.de seems to have a new "owner", Wikipedia now uses the nofollow attribute for outgoing links and much more.
Table of contents:
|1. Facts of the week: Google's plans for the next weeks|
Google's Matt Cutts is the premier source for all things related to Google and search engine optimization. He works for the quality group of Google, specializing in search engine optimization issues.
Matt Cutts has just revealed Google's latest ranking plans for 2007 in his blog.
How you might be affected by Google's plans for the next weeks:
What you can do to get high rankings in the new Google
Search engines continually change the way they rank web sites. If you use shady tricks and techniques that exploit current flaws in search engine algorithms then you won't get lasting results.
You have to create web pages that are interesting to human web surfers. These are the web pages that search engines want to display in their results.
Don't use the wrong tools and risk getting banned by Google - use IBP and ARELIS. IBP and ARELIS are continually updated, they are always up-to-date and they help you to create web pages that are interesting to human web surfers and search engines.
|2. Search engine news of the week|
|Google.de seems to have a new owner
External links in Wikipedia articles are now "nofollow"
|3. Articles of the week|
| Search scent in the search engines
"If your paid placement landing pages don't reinforce the search scent, you lose too many visitors to the 'Back' button. Moreover, because Google has incorporated landing page relevance into the Quality Score, you overpay for clicks."
"Yahoo's upgraded Sponsored Search service, code-named Panama, is the biggest improvement in years to the company's PPC advertising service. [...] Panama is faster and easier to use than AdWords in some areas, such as reporting, though I do have some minor concerns."
|4. Recommended resources|
AxROI is now available in French (and English, German and Dutch)
Getting much traffic to your web site is not the most important thing!
Many webmasters focus on getting more traffic to their web sites. While getting visitors is very important, it is much more important to increase the conversion rate of your web site:
|5. Previous articles|