Axandra news archive: 19 December 2006

• Facts of the week
• Search engine news of the week
• Articles of the week
• Recommended resources
• Previous articles

The year 2006 has been full of news about Google and the way it ranks web sites.

If you need information about Google's ranking algorithm and if you want to know how to get high rankings on Google, then our newsletter archive offers valuable information for you.

If you want to know more about official Google statements about search engine optimization, if you're interested in how to avoid search engine spamming or if you want to learn more about search engine optimization then our newsletter articles will help you.

Here are the most important articles of the year 2006 sorted by topic:

Articles about Google ranking algorithm and high rankings on Google:

• Google's new way to deal with dynamically created pages
• Google's -30 penalty
• Google's SandBox and TrustRank filters and your web site
• How Google's latest PageRank update affects your web site
• Google's new Sitelinks and your web site
• How to get out of Google's supplemental results
• New study: How to get high rankings on Google, Yahoo and MSN
• Google uses a new spider to index web pages
• What Google knows about your domain name
• PageRank, TrustRank and your web site
• New Google acquisition: Can we expect a shift in Google's ranking algorithm?
• Google's Big Daddy update- Is your site supplemental?
• Google hypertext matching analysis and search engine optimization
• Bigdaddy: Big changes on Google to come

Articles about search engine spamming:

• How to get links from an authority site
• Does Google think that your web site is spam?
• Googlebot and Mediabot - Can you get in trouble?
• Do hackers hijack your search engine listings
• Google, your web site and CSS spam
• Can duplicate content really influence your rankings?
• A new Google trick: how to get links from high PageRank site

Official statements from Google employees:

• Google's Matt Cutts talks about search engine optimization traps
• Official Google statement: Can links to other web sites hurt your rankings?
• What Google's SEO videos tell you
• Google official: PageRank is not a big deal
• Official Google statement: How does Google collect and rank results?

Articles about link popularity, linking and inbound links:

• Can online press releases really increase your search engine rankings?
• The effect of co-citation on your rankings
• How to analyze the linking structure of your competitors
• How to submit your web site to all Internet directories
• The effect of outgoing links on your web site

Articles about general search engine optimization topics:

• Outperform your competitors with better keywords
• Google, Yahoo and Microsoft team up for Sitemaps protocol
• Inbound links and optimized content for your web site
• What search engines plan for the future
• Find the very best keywords for your web site with new powerful SEO tools
• The right click distance can improve your search engine rankings
• 6 reasons why search engines ignore your web pages
• How to get high Google rankings with Flash sites
• What can you do if your web site rankings have dropped?
• Find the keywords that convert to sales
• How to use the NOODP tag to influence your search engine listings
• Beware the reciprocal link short sellers

Articles about other website promotion topics:

• The Stanford University reveals how to add credibility to your web site
• New study: people judge your web site by the cover - in 50 milliseconds
• New SEO tool offers everything for on-site and off-site optimization
• The final goal of search engine optimization
• This is more important than getting more traffic
• Leaked AOL data: the importance of top search engine rankings
• How to find out if visitors from search engines buy something on your web site

Our newsletter archive is a valuable resource if you want to get high rankings on Google, Yahoo and other major search engines.

"A year’s worth of search speaks to our collective consciousness, and 2006 is no exception. To compile these year-end lists and graphs, we reviewed a variety of the most popular search terms that people typed into Google."

Google's Vanessa Fox talks about using images on your web site

"Don't put the bulk of your text in images. It may sound simple, but the best thing you can do is to put your text into well, text. Reserve images for graphical elements. If all of the text on your page is in an image, it becomes inaccessible."

"The site, available in 15 local languages, will contain advertiser information for MSN, Windows Live, Live Search and Microsoft Office Online. It will also shows the new opportunities available to advertisers through its recently formed Microsoft Digital Advertising Solutions network."

Search engine newslets

• The best Yahoo Answers of 2006.
• The most popular search terms on Lycos in 2006.
• Microsoft will display Baidu's paid ads in China.
• The top searches on Live.com in 2006.
• Google adds information about ad quality and performance in their help center.
• Yahoo's publisher network has new ad blocking options.
• Google now offers domains for $10/year.
• Google fixes Adwords security flaw.
• Google Finance gets an update.
• Google releases a patent search engine.
• German economics ministers reveals move away from ‘Quaero’.
• NASA and Google to bring space exploration down to earth.

"The real online race is the one for ads, with everybody struggling to catch up to Google. You may think of Google as a search company, but selling and deploying ads is the business that drives its stratospheric stock price."

The elusive click fraud issue: Google's side of the story

"Yes, this is Google's side of the story, but as the mainstream press seems to be more interested in focusing on a couple of egregious cases rather than providing a realistic picture of the issue across the entire network, I think it's important to pass it along."

Search results get safer; AOL edges Google

"Search results posted by Google, AOL, and Ask.com are less likely to lead to dangerous sites than they did six months ago, a report published Monday said. MSN's and Yahoo's results, however, send users to more risky sites than in May."

Axandra milestones in 2006

• 2 January: Released the first version of AxROI, Axandra's Marketing ROI Optimizer.
  
  
• 30 January: Our weekly newsletters breaks the 100,000 active
  subscriber barrier.
  
  
• 21 February: Published the 200th issue of our free weekly Search Engine Ranking Facts newsletter.
  
  
• 14 June: Released IBP 9.0 which improves IBP 8 and ARELIS 4 while introducing a combined user interface.
  
  
• 18 July: Released IBP 9.1 which allows you to add any search
  engine to IBP.
  
  
• 1 August: Released IBP 9.2 with some improvements and bug fixes.
  
  
• 1 December: Released IBP 9.5 with much improved keyword management tools and Wordtracker integration.

In addition, we continually updated the search engine descriptions in IBP and ARELIS to make sure that our customers always work with up-to-date data that reflect the latest search engine algorithms.

How to get top 10 rankings on Google and Yahoo!

IBP's Top 10 Web Page Optimizer and IBP's Top 10 Inbound Link Optimizer help you to get your web site to the top of the search results. Get more visitors, more customers and more sales. Ordering the full IBP version is 100% risk-free. If you don't like the full version, you'll get your money back.

Do you want to see your web site in this newsletter?

• Google's Matt Cutts talks about search engine optimization traps
• Outperform your competitors with better keywords
• Find the very best keywords for promoting your web site
• Google, Yahoo and Microsoft team up for Sitemaps protocol
• The effect of bad neighborhood links on your web site rankings
• Dynamically created pages and Google's new way to deal with them
• Google's -30 penalty
• Google's Sandbox and Google's TrustRank and your web site
• The right click distance can improve your search engine rankings
• View all past issues...