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Weekly SEO news: 5 December 2006
Welcome to the latest issue of the Search Engine Facts newsletter.

This week, we're telling you how to outperform your competitors with better keywords.

In the news: How Google handles hacked sites, Ask.com releases a new local search tool and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Outperform your competitors with better keywords

Wordtracker is a commercial service that helps you to find the best keywords for your web site. The best keywords are those words and phrases commonly typed in by your potential customers, but which aren't used much on your competitors' web sites.

In other words, if you optimize your pages for keywords that your potential customers use a lot, but your competitors haven't thought of, you win. IBP helps you to find these keywords.

Quickly access Wordtracker within the easy-to-use IBP interface

The new IBP version 9.5 offers easy access to Wordtracker's keyword suggestion tools. Just enter a keyword and IBP will get the keyword suggestions from Wordtracker:

Full Wordtracker integration

You don't have to go to the Wordtracker web site and you don't have to login to a Wordtracker account. IBP will do it for you.

Quickly separate the wheat from the chaff

IBP does much more than only finding keyword suggestions and the number of searches.

IBP automatically calculates the KEI, IBP gets the number of search results, the top result on Google for the selected keyword (with Google Search API support) and the Google PageRank of the top ranked page.

That allows you to quickly find the best keywords with the highest searches and the lowest competition:

High search volume + low competition = your chance to get top rankings

If you want to get high rankings on search engines, then keywords with a high search volume and low competition are the best keywords that you can get. It's relatively easy to get high rankings for these keywords and you'll get a considerable amount of traffic through these keywords.

IBP helps you to find these keywords quickly and easily. Remember that the new Wordtracker integration is only one of many more great new keyword tools in the new IBP version.

In addition to Wordtracker, IBP can use the keyword tools of popular pay per click search engines, IBP can analyze the web sites of your competitors to find the best keywords and much more. If you haven't done it yet, download the new IBP demo version now.

2. Search engine news of the week
How Google handles hacked sites

"Hacked sites are no different: lots of spammy/hacked sites will try to install malware on users’ computers. If your site is hacked and turns spammy, Google may need to remove your site, but we will also try to alert you via our webmaster console and even by emailing you to let you know what happened."



Baidu will start search engine in Japan next year

"Baidu.com Inc., China's biggest Internet-search company, will start operations in Japan next year, rivaling local-language services by Google Inc. and Yahoo! Inc. [...]

Baidu's planned expansion into the world's second-biggest economy comes as the company faces mounting competition from Google and Yahoo for online advertising spending in China, the second-largest Internet market after the U.S."



The top searches of 2006

"Yahoo! released the 6th annual Top Searches of the Year, which shows what the world was searching for in 2006 across news, sports and entertainment."



Search engine newslets

  • Google’s top secret advertising network.
  • Google shutters its answers service.
  • Save Google Answers (humor, video).
  • Got answers and nowhere to share them?
  • Google to offer Egyptian students new internet services.
  • Yahoo, Reuters launch eyewitness photo site.
  • The future of web ads is in Britain.
3. Articles of the week
Searching for better answers

    "[Ask.com] is hoping to finally outshine much larger rivals Google Inc., Yahoo Inc. and Microsoft Corp. with a new service meant to become a one-stop destination for information about neighborhood events, movies, restaurants and other businesses."



The growth of Google hitting a wall in China

"The Mountain View, Calif.-based behemoth has set its sights on capturing the vast and lucrative China Internet market, the world's second-largest. But Baidu beat the U.S. giant to it, and the canny, swift-footed competitor is proving exceptionally tough on its home field."



New search engine shows images, not text

    "A new visual metasearch engine offers search results in the form of images instead of text. PageBull compiles screenshots of all the pages which have the search keywords and presents them to the user, while it abandons text altogether."

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4. Recommended resources

"I've been keeping my clients top ten rankings for almost three years with IBP now!"

"Don't you guys ever sleep? NO other SEO software updates itself on such a constant basis, and that is exactly how I've been keeping my clients top ten rankings for almost three years with IBP now.

It's really quite a shame that nearly all of the SEO software on the market are sub-optimal at best. Not for me, though..., hate to be them!

Keep up YOUR phenomenal work that continues to help me keep up MY phenomenal work! Only one word for IBP; -stunning-."
Dr. Richard Mark VanWormer, LanternBay.net



New version 9.5: How to get top 10 rankings on Google and Yahoo!

IBP

IBP's Top 10 Web Page Optimizer and IBP's Top 10 Inbound Link Optimizer help you to get your web site to the top of the search results.

Get more visitors, more customers and more sales.

Ordering the full IBP version is 100% risk-free. If you don't like the full version, you'll get your money back.

Download the free trial! Order IBP now 100% risk-free!



Do you want to see your web site in this newsletter?

Just send us some words about your successes with IBP or ARELIS and you might get featured in this newsletter along with your web site address.

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