Axandra news archive: 28 November 2006

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• Search engine news of the week
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Using the right keywords is the cornerstone of successful search engine optimization.

Finding the right keywords is an important step that you should take seriously if you want to be successful with your web site.

What can happen if you target the wrong keywords?

You will lose a lot of time and you will lose a lot of sales if you target the wrong keywords. You will invest a lot of time in optimizing your web pages for keywords for which your web site cannot get high rankings at the moment.

Or you will invest a lot of time in optimizing your web pages for keywords that don't convert to sales. In both cases, you won't get much sales.

How can you find the right keywords?

To find the right keywords, you need information. You must know how often a keyword is searched, how many web sites are listed for a keyword, you must know the intention of the searcher and much more.

For that reason, we have just released a new IBP preview version with a much improved keyword manager:

Powerful tools help you to find the best keywords for your web site

The keyword tools in the new IBP preview version offer many powerful features:

• full Wordtracker integration
• full integration of all major PPC keyword suggestion tools
• finds new keywords by analyzing competitor sites
• powerful keyword combination creator that helps you to quickly create keyword phrases for which you only have to pay the minimum bid on PPC search engines
• full Google Search API integration
• automated calculation of KEI, top URL, number of search results and the PageRank of the top URL
• quickly creates phrase match and exact match phrases for Google AdWords
• quickly creates negative keywords and power posting keyword lists for Google AdWords

You can download a preview of the new IBP version here. In the next few weeks, we'll explain in detail how you can use the new and powerful tools in the new version to find the best keywords for your site quickly and easily.

It is very important that you choose the right keywords that lead to high search engine rankings and sales. The new IBP version can help you to find these keywords. The new IBP version will be a free update for users of the current IBP version.

Detailed information on finding the right keywords can also be found in the free SEO guide that can be selected in the "Help" menu of IBP.

"Let's do a compare-and-contrast table with the basic figures from each service. These show the estimated share of the number of searches that happened in the United States in October 2006."

Enhanced Answers integration in Yahoo! Search results

"The new section features an excerpt of the best answers to questions that are relevant to your search. The excerpt gives you a more detailed preview of the content from the Answers community before you click through."

"Google, the world’s most-used Internet search engine, reached a settlement with Belgian photographers and journalists [...] in a copyright dispute over how Google’s news service links to newspaper content."

Search engine newslets

• Microsoft offers $200 of free ad clicks.
• Google sees big rise in online business.
• Yahoo China head quits after barely 40 days.
• Do not search Yahoo! for 'franchise'.
• Another Google comic strip.
• See a star on Google Earth.
• Italy opens probe into Google over bullying video.
• Oprah visits Yahoo! Answers.
• Do you know Cyber Monday?
• Google sites take UK’s top spot.
• Google flaw adds phishing hole to Web sites.

"It’s incredible how different the industry is today than when many of us got started. Since the late ’90s, there have been periods of such ferocious change that it was hard (for those of us in the field) to keep pace. [...] When is the last time you did a search on WebCrawler, Northern Light or Snap / NBCi?"

Baidu outstrips overseas Web rivals

"Income from Chinese search engine Baidu.com nearly doubled the combined income of Internet giants Google and Yahoo's China divisions in the third quarter [in China]."

Google looks to branch out to continue growth

"Even though 'Googled' has become a household word, some are skeptical about whether such dominance can be transferred to newer products. It also has a lot of wealthy employees who benefited greatly from its initial public offering and may not hang around much longer."

Test drive the all-new IBP version with powerful keyword tools

We're working on a new version of ARELIS and IBP. You can be among the first to test the new version.

The new version has much improved keyword management and keyword suggestion tools, as well as several minor improvements. All known bugs have been fixed in the new version.

If you're comfortable testing pre-release versions that are not intended for daily work, you should download the test version. We value your feedback on the preview version so that we can make the final release as powerful as possible.

The new version will be a free update for registered users of the current versions.

How to get top 10 rankings on Google and Yahoo!

IBP's Top 10 Web Page Optimizer and IBP's Top 10 Inbound Link Optimizer help you to get your web site to the top of the search results. Get more visitors, more customers and more sales. Ordering the full IBP version is 100% risk-free. If you don't like the full version, you'll get your money back.

• Google, Yahoo and Microsoft team up for Sitemaps protocol
• The effect of bad neighborhood links on your web site rankings
• Dynamically created pages and Google's new way to deal with them
• Google's -30 penalty
• Google's Sandbox and Google's TrustRank and your web site
• The right click distance can improve your search engine rankings
• How Google's latest PageRank update affects your web site
• View all past issues...