|Weekly SEO news: 31 October 2006|
|Welcome to the latest
issue of the Search Engine Facts newsletter.
This week, we're taking a look at Google's -30 penalty. If your Google rankings have dropped, this penalty might have been applied to your web site.
In the news: According to a new study, search is most efficient at aquiring new customers, Yahoo might buy AOL or Yahoo might be purchased by Microsoft.
Table of contents:
|1. Google's -30 penalty|
Webmasters in online forums have discovered a new Google filter that Google uses to downrank web sites in its result pages. Has this filter been applied to your web site? How can you avoid that Google applies that filter to your site?
What is Google's -30 filter?
Why does Google apply the -30 filter to some web sites?
What can you do if Google applies the -30 filter to your site?
Google doesn't like spammers. If you want lasting results then you should focus on ethical search engine optimization methods.
|2. Search engine news of the week|
|Search still most efficient by far at acquiring customers, study says
It seems that Google tries another newspaper ad test
|3. Articles of the week|
"For Microsoft, a deal for Yahoo would reduce the pressure on it to increase the market share and profitability of its MSN business, the analyst noted. Microsoft’s year-to-year sales growth of 5 percent in Internet advertising was well below estimates for industry growth of 26 percent".
Whatever happened to YAHOO? A: It got Googled
|4. Recommended resources|
"IBP and ARELIS raised the PageRank of our web site from PR2 to PR 5."
How to get top 10 search engine rankings with IBP
|5. Previous articles|