Matt
Cutts works at the Googleplex
and at his blog he writes about
Google and search engine optimization
traps. In one of his latest blog
posts, Matt Cutts wrote about
Google's PageRank.
Here are the most important
statements about Google's PageRank:
PageRank is not a number
between 1 and 10.
"It’s more
accurate to think of it
as a floating-point number.
Certainly our internal PageRank
computations have many more
degrees of resolution than
the 0-10 values shown in
the toolbar."
The PageRank number that
is displayed in the toolbar
does not influence the search
results.
"At any given time,
a url in Google’s
system has up-to-date PageRank
as a result of running the
computation with the inputs
to the algorithm. From time-to-time,
that internal PageRank value
is exported so that it’s
visible to Google Toolbar
users. [...]
By the time you see newer
PageRanks in the toolbar,
those values have already
been incorporated in how
we score/rank our search
results. So while you may
be happy to see that the
Google Toolbar shows a little
more PageRank for a given
page, it’s not as
if that causes a change
in search results at that
point."
You don't have to care about
the PageRank number.
"I think that’s
a perfectly healthy attitude.
If you don’t care
about PageRank and your
site is doing well, that’s
fine by me. :)"
The PageRank number displayed
in Google's toolbar is already
outdated on the day it is
published. It's not important
that Google's toolbar displays
a green line for your web
site URL. It is important
that you get visitors and
that these visitors purchase
something on your site.
What is the date of the
backlinks update on Google?
"If you’re
splitting hairs about the
exact date that backlinks
were taken from, you’re
probably suffering from “B.O.” (backlink
obsession) and should stop
and go do something else
for a bit until the backlink
obsession passes.
I highly recommend keyword
analysis, looking at server
logs to figure out new content
to add, thinking of new
hooks to make your site
attract more word-of-mouth
buzz, pondering how to improve
conversion once visitors
land on your site, etc."
The last statement is a very
important point. You have to
work on all web page elements
to get good results. It doesn't
help very much if you focus
on a single element.
Link building is very important
but it is not the only important
factor for search engine optimization.
It is important to work with
all elements of your web site.
Fortunately, IBP can help you
with all important search
engine optimization aspects.
Just take a look at the IBP
manual that can be selected
in the "Help" menu
of IBP 9.2. The
easy-to-read manual guides you
step-by-step through the entire
search engine optimization process.
If you do the right things
in the right order then your
web site will get the best possible
rankings on Google, Yahoo and
other search engines.
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