| Is
your web site still not listed on
search engines although you submitted
it weeks ago? There are several
reasons why search engines might
ignore your web pages.
1. Check if search engines
can read your web page content
Search engines use very simply
software programs to index
your web pages. A web page
that looks great to the human
eye can be totally meaningless
to search engines.
If you have a great looking
web site that is meaningless
to search engines, you won't
be able to achieve high search
engine rankings with that
web site - no matter how good
and interesting your web site
content is.
In general, search engines
cannot see content that is
presented in images (GIF,
JPEG, PNG, etc.), Flash elements,
JavaScript and other script
languages or other multimedia
file formats.
To find out how search engines
see your web page, use a search
engine spider simulator. The
free IBP trial has a fully
functional spider simulator that
allows you to see your web
pages through the eyes of
a search engine.
2. Check if search engines
can find your web pages
If your web page navigation
is based on JavaScript then
chances are that search engines
cannot find your web pages.
Most search engines don't
follow JavaScript links and
many search engines also don't
follow image links.
To search engines, your web
site can look like a one page
site with hardly any content
if you use JavaScript links.
If you want to make sure that
search engines can find all
pages of your web site then
use simple text links.
3. Check if your web server
causes problems
It is very important that
you choose a reliable hosting
company. If your web server
is down when search engines
index your web pages then
search engines cannot index
your pages.
Some web hosts even change the
web pages of their clients.
They insert links to other
web sites on the web pages
of their clients and they
only show these pages to search
engine spiders.
Some web servers return an
error message when a search
engine spider wants to access
a web page.
Again, the search
engine spider simulator in
the free IBP trial can help
you to find out if your
pages are returned correctly
when search engines visit
your web site.
4. Check if your web page
content makes sense to search
engines
It's important that you make
the content of your web pages
search engine ready. Search
engines must be able to find
out what your web pages are
about.
If you put lots of keywords
in your web page title, the
meta tags and the body text
of a web page then the web
page will be somewhat relevant
to many keywords.
If you want to get high rankings
on search engines, then the
web page must be very relevant
to a search term. Use IBP's
Top 10 Web Page Optimizer
to optimize the content of
your web pages so that they
are highly
relevant to your important
search terms.
Only highly relevant web
pages can get high search
engine rankings.
5. Check if your web site
has the right inbound links
Some webmasters still believe
that search engines will list
their web sites if they just
submit it. That's not the
case. Many search engines
require at least one inbound
link before they list a web
site.
In addition, the big search
engines also rank web pages
based on the number and quality
of the inbound links. Use
IBP's Top 10 Inbound Link
Optimizer to find out how
inbound links influence the
position of the top 10 pages
on Google.
6. Check if your web pages
contain spam elements
A single spam element can
destroy all of your SEO work.
If you use hidden text or
other spam elements on your
web page then many search
engines won't list your web
site, no matter how great
its content might be.
If you use white text on
a white background, text in
invisible CSS elements or
similar elements that might
be interpreted as spam then
you should remove these elements
as soon as possible. It will
be difficult to get high rankings
if your web pages contain
spam elements.
Submitting your web site to
search engines is not enough.
If you want to get high rankings
you must make sure that search
engine spiders can access your
web pages without problems.
In addition, search engine
spiders must find the right
content on your web pages and
your site must have enough inbound
links.
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