• Facts of the week
• Search engine news of the week
• Articles of the week
• Recommended resources
• Previous articles

Google's Matt Cutts has released a number of videos in which he talks about the way Google works. One of the videos addresses previous and future updates of the Google index.

Google updates parts of its index daily

A large fraction of Google's index is updated every day as Google crawls the web. That means that there is always an update going on.

In addition, Google has algorithms and data pushes that are going out on a less frequent basis. The latest were on 27 June, 28 July and 17 August. Unfortunately, Matt Cutts doesn't reveal any information about the details of these updates.

Google's BigDaddy update

BigDaddy was a software infrastructure upgrade that finished in February. The BigDaddy update introduced a new way how they crawl the web.

Supplemental results

This summer, Google also updated their supplemental results index structure. It was a complete rewrite and the indexing infrastructure for the supplemental results is different from then main indexing structure.

Another update is on the way

Matt Cutts mentions in the video that another software infrastructure update is on the way. The new update should increase the quality of the search results:

"If we find out that we can improve quality by changing our algorithms or data or infrastructure, or anything else, we’re going to make that change.

The best SEO's in my experience are the ones that can adapt, and that say 'OK, this is the way the algorithms look right now to me, if I want to make a good site that will do well in search engines, this is the direction I want to head in next.'"

Matt Cutts talks about the different updates on Google but he doesn't say what this means to your web site. He doesn't reveal how Google's algorithms analyze your web pages.

To find out how Google algorithms work, use IBP's Top 10 Web Page Optimizer and IBP's Top 10 Inbound Link Optimizer.

IBP's Top 10 Web Page Optimizer analyzes the web pages that currently have a top 10 ranking for your search term on Google and it compares them with your own web page. That allows you to find out which web page factors are important to get a top 10 ranking on Google.

IBP's Top 10 Inbound Link Optimizer analyzes the inbound link structure of the web pages that currently have a top 10 ranking for your keyword on Google. That allows you to find out how to design your inbound links so that your web site can get top 10 rankings on Google.

Yahoo! launches 'social search' in Britain

"Yahoo! will launch a service today that allows users to ask other people's advice, when looking for anything from a good hotel or bar to an apple pie recipe, rather than rely solely upon electronically generated search results."

AOL launches StudyBuddy

"The Internet service provider has launched StudyBuddy, a new search engine designed for school children. The website offers kids information that has been pre-screened by teachers and librarians."

Google CEO joins Apple's board

"CEO Eric Schmidt is joining Apple Computer Inc.'s board of directors, the computer maker said on Tuesday, creating a close tie between two of Silicon Valley's most iconic companies."

Search engine newslets

• Ask.com adds emoticon search.
• ChaCha.com is a new search engine "powered by human intelligence".
• Browzar drops Overture after privacy backlash.
• Watch a day of Google traffic on a world map.
• Google now has a Russian blog.
• Google to give data to Brazilian court.
• The web site of Donald Trump has been hacked in Google's results.
• A strange route on Google maps.

How [Google] search results may differ

"The searcher's interface language is taken into account during this process. For instance, the set of accented characters that are treated as equivalent to non-accented characters varies based on the searcher's interface language, as language-level rules for accenting differ."

 

Rethinking Google's system human-powered search premieres

"The Indiana tech inventor, who helped pioneer voice mail, is working on a new search engine model that employs thousands of paid 'guides,' who will provide live one-on-one help to users who need extra assistance tracking down online information."

Online advertisers change tactics

"Unlike TV or radio, the internet is a relatively new arena for advertisers. With the clever consumer knowing how to block the advertisers' pop-ups, companies are having to find new ways to sell their products online."

"I put one of my customers newly written golf page at #1 on Google out of 1 million sites using IBP and ARELIS."

"I put one of my customers newly written golf page at #1 on Google out of 1 million sites using IBP and ARELIS. [...]

We also have over 10,000 top #10s across the english search engines using only the #1 rankings on Google as a base to check. And we still have not found all of the key phrases we rank in the top 10 for. I could not have done this without the IBP system. Thank you for such a great product.

My own website has over 200 #1s and close to 1000 top 10's across the search engines."
Don Young, www.day-webdesign.com

Get top search engine rankings, more customers and more sales

IBP 9.2 is a powerful web site promotion tool that helps you to get more visitors, more customers and more sales.

IBP offers everything you need for web page optimization and inbound link optimization. It has tools for search engine submission, link popularity, page optimization and much more.

Download the free IBP trial here.

Ordering the full IBP version is 100% risk-free. Test IBP for 30 days. If you don't like the full version, you'll get your money back. Order the full version here.

• What is more important than getting more web site traffic?
• Leaked AOL data: the importance of top search engine rankings
• How to find out if search engine visitors buy something on your site
• How to use the NOODP tag to influence your search engine listings
• Inbound links and optimized content for your web site
• New study: How to get high rankings on Google, Yahoo and MSN
• View all past issues...