Google's
Matt Cutts has released a number
of videos in
which he talks about the way Google
works. One of the videos addresses
previous and future updates of
the Google index.
Google updates parts of
its index daily
A large fraction of Google's
index is updated every day
as Google crawls the web.
That means that there is always
an update going on.
In addition, Google has algorithms
and data pushes that are going
out on a less frequent basis.
The latest were on 27 June,
28 July and 17 August. Unfortunately,
Matt Cutts doesn't reveal
any information about the
details of these updates.
Google's BigDaddy update
BigDaddy was a software infrastructure
upgrade that finished in February.
The BigDaddy update introduced
a new way how they crawl the
web.
Supplemental results
This summer, Google also
updated their supplemental
results index structure. It
was a complete rewrite and
the indexing infrastructure
for the supplemental results
is different from then main
indexing structure.
Another update is on the
way
Matt Cutts mentions in the
video that another software
infrastructure update is on
the way. The new update should
increase the quality of the
search results:
"If we find out that
we can improve quality by
changing our algorithms
or data or infrastructure,
or anything else, we’re
going to make that change.
The best SEO's in my experience
are the ones that can adapt,
and that say 'OK, this is
the way the algorithms look
right now to me, if I want
to make a good site that
will do well in search engines,
this is the direction I
want to head in next.'"
Matt Cutts talks about the
different updates on Google
but he doesn't say what this
means to your web site. He doesn't
reveal how Google's algorithms
analyze your web pages.
To find out how Google algorithms
work, use IBP's Top
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IBP's Top
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IBP's Top 10 Inbound Link Optimizer
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links so that your web site
can get top 10 rankings on Google.
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