Many
webmasters focus on getting more
traffic to their web sites. While
getting visitors is very important,
it is much more important to increase
the conversion rate of your web
site.
This article will tell you
why improving your conversion
rate will have a much higher
effect on your web site than
getting more traffic.
The conversion rate of your
web site is the ratio of sales
to visitors to your web site.
If your web site gets 30,000
visitors per month and 300 of
these visitors purchase something
from your web site then your
conversion rate is 1/100 or
1%.
Scenario 1: Increase your
sales by getting more traffic
For example, you could use IBP to
improve the search engine
rankings of your web site
to get more visitors. Or you
could run ads on Google AdWords
to get 500 additional visitors
per day.
That would be 15,000 additional
visitors per month and a traffic
increase of 50%. You have
to invest a lot of time and
money to get 50% more traffic.
Is it worth it?
Let's say that you sell a
product that costs $50. Before
increasing the traffic to
your web site, you had 300
sales per month = $15,000.
Now that you have 15,000
additional visitors per month,
you'll make an additional
$7,500 per month (Your conversion
rate is 1%. That means that
150 of the 15,000 new visitors
will buy the $50 product from
you).
That means that you'll earn
a total of $22,500 after getting
more traffic to your web site.
That's not bad. However,
depending on how you got that
extra traffic (pay per click,
search engine optimization,
ads, etc.) you had to pay
a lot to get these additional
sales.
Scenario 2: Increase your
sales by improving your conversion
rate
On the Internet, you'll find
many articles that
explain how to increase the
conversion rate of web sites.
You have to tweak some web
page elements, you have to
write good copy, your web
site must be clean, visitors
must be able to immediately
see the benefits, etc.
After some tests, your conversion
rate might go up to 3%. Depending
on how your web site looked
before, this is not hard to
do.
Although you still have just
30,000 visitors per month
you now make a total of $45,000
per month.
Your new conversion rate
is 3%. That means that 900
of the 30,000 visitors will
buy the $50 product from you.
And you don't have to pay
for traffic to get these additional
sales.
Do you want $22,500 or $45,000?
It's much easier to increase
your conversion rate than to
increase your traffic. You can
quickly change the contents
of your web page and you can
quickly test different options
on your web pages.
Increase your traffic and you'll
earn $22,500. Increase your
conversion rate and you'll earn
$45,000. To increase the conversion
rate of your web pages, you
just just to spend some time
to learn and to tweak your web
pages.
That's where AxROI comes
in. AxROI tells you how many
of your visitors buy something
on your web site and how much
they spend on your web site.
If you use AxROI with different
landing pages you can quickly
find the web page on your web
site that delivers the highest
conversion rate.
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IBP
9.2 is a powerful web site promotion
tool that helps you to get more
visitors, more customers and
more sales.
