While
most webmasters are aware that
incoming links are important to
the success of a web site, many
site owners don't know that outgoing
links also have an impact on their
web sites.
Outgoing links influence
search engines
The web pages to which you
link form the "neighborhood" of
your web site. If you link
to spammy web sites then search
engines might think that your
web site is also spam.
Links to link farms and automated
linking systems can actually
hurt your Google rankings.
For that reason, it is important
that you take a look at the
quality of a web site before
you link to it.
Outgoing links influence
web site visitors
The web sites to which you
link help your web site visitors
to put your web site into
a larger context. If you link
to high quality sites with
useful content, web surfers
will associate your web site
with these high quality sites.
If you link to other web
sites show your web site visitors
that your web site can be
trusted. You wouldn't send
visitors to other pages if
they could find negative information
about your products or services
on other sites.
Links add value to your web
site, they show your visitors
that you have nothing to hide
and that you have confidence
in your site.
Give, and you shall receive
You do not lose visitors
by offering links to other
pages. Links to other pages
will bring you more and repeat
customers. All visitors will
leave your web site sooner
or later. No matter how great
your web site is, no one will
stay on your web site forever.
The question is what web surfers
do when they leave your site.
If you don't have outgoing
links or if you hide your
links, then you send your
visitors back to search engines
(which give you nothing in
return). If you offer your
web site visitors links, you
can send leaving visitors
to other web sites that can
send you their visitors in
return.
Carefully chosen links to outside
resources can improve the experience
of visitors who visit your web
site. Give, and you shall receive.
This is true for many aspects
of life and it also works for
web site promotion.
If you want to learn more about
building good inbound links
and outgoing links, take a look
at our free
link popularity ebook.
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