The Axandra newsletter archive

24 September 2002

This week we're telling you which four companies let you reach almost every search engine user and we're starting a new article series.

Search engines and directories interrelate with other search engines, for example their share their databases to cover more Web pages. In addition, the search engines partner with pay per click search engines to supplement their revenue.

Some search engines form new alliances to access new audiences. For example, Google has established partnerships with Palm and Vodafone to provide searches on PDA's and on mobile phones.

It's essential to know which search engines and directories work together. If you want to plan an effective search engine optimization strategy, you must know which search engine partners cooperate and who gets results from whom.

We've compiled a table which lists popular search engines from the USA and the UK. It tells you which search engines and directories get their search results from whom.

The table will help you in your future search engine marketing efforts: if your Web site doesn't get listed by one search engine, you can try to submit to the partner engine which provides secondary or directory results.

Please note that such partnerships and alliances change regularly.

Who works with whom?

As you can see, almost all popular search engines are powered by only a handful of other companies. If your Web site is listed in Google, Inktomi, Open Directory Project (ODP) and Overture, you'll be able to reach almost all search engine users.

There's a nice relationship chart of US search engines at http://www.bruceclay.com/searchenginechart.pdf

You can click the logos to view a brief explanation of each search engine or directory.

Knowledge is power. If you know how search engines compose their rankings, you'll be able to optimize your Web pages for high rankings.

Further information can be found at
http://www.Axandra.com/search-engine-studies/index.htm

A high percentage of #1 ranked Web pages on Google don't contain the queried search term in the body text or in the META tags. How can that be? The answer is: These top ranked Web pages have high link popularity and a good PageRank(tm).

In our new series we're going to tell you how to obtain high link popularity and a good PageRank so that your Web pages get a high ranking on Google and other popular search engines.

Link Popularity is becoming the determining factor for successful Web sites.

Part 1: What exactly is link popularity?

Link popularity refers to the total number of links that a search engine has found for your Web page. The more Web sites link to your Web page, the higher the link popularity of your page. High link popularity contributes to a high search engine ranking.

Note that link popularity is measured only for single Web pages, not for the whole Web site. Your Web site can have several Web pages with different PageRank numbers.

The idea behind the link popularity concept is simple. The more other Web sites link to your Web site, the more important your site must be. Other sites wouldn't link to your site if there wasn't something interesting on your site or if your Web site didn't contain any special content.

It's nearly impossible to manipulate link popularity. Previous ranking algorithms that took META keywords or similar factors into account have been quickly abused to mislead the search engines. On the other side, it's very difficult to manipulate the number of links that point to a site.

That's why link popularity is now one of the most important factors for search engines when they rank a Web page.

However, you cannot get high link popularity by submitting your Web site to thousands of FFA (free for all) link pages. Not all links are considered equal by the search engines. It does matter who links to you and how they link to you.

You can find more information on this important fact in the next issue of our newsletter.

Recommended link popularity tools:

• Link Popularity Check (freeware):
  Checks and compares your link popularity.
  
  
• ARELIS (commercial)
  Helps you to improve the link popularity of your Web pages.

* Webmasters: We pay you up to US$139.98 per sale. All you have to do is:

Every time a visitor you sent us buys one of our products, you'll earn 35% commission.

Our proven affiliate program is used by hundreds of webmasters world-wide: http://www.Axandra.com/affiliates.htm


* Marketing and promotion Web sites we recommend

• How to report search engine spam to Google & Co.
  
  
• Google: Keywords in link texts
  
  
• AllTheWeb and META Refresh tags
  
  
• Finding relevant keywords with Google
  
  
• AltaVista ranking tip

If you want to publish one of the above articles on your Web site, you're allowed to do so! However, you must not change the contents in any way. Also, you must keep all links and you must add the following two sentences with a link to www.Axandra.com: "Copyright by Axandra.com. Internet marketing and search engine ranking software ."

Please recommend this issue to anyone you know who is interested in search engine facts. It's a good way to stay in touch with your clients, too.

If you're receiving this issue as a forward, and would like to get your own free subscription, visit

http://www.Axandra.com/subscribe.htm


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http://www.free-seo-news.com

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