Flash
movies are a great way to add
multimedia elements to a web site.
Unfortunately, Flash cannot be
indexed by most search engines.
For that reason, it is very difficult
to get high search engine rankings
for Flash sites.
Even Google officially tells
webmasters that it is difficult
to get ranked with Flash sites: "If
fancy features such as JavaScript,
cookies, session IDs, frames,
DHTML, or Flash keep you from
seeing all of your site in a
[simple] text browser, then
search engine spiders may have
trouble crawling your site."
It doesn't help much to
optimize your Flash pages
It is very difficult to optimize
Flash pages for high search
engine rankings. You can use
tricks like the <object
standby="your message
to show while loading"> attribute
or the <object title="your
movie title"> attribute
to add keywords and text to
your Flash elements.
However, this doesn't allow
you to create enough content
so that search engines consider
your web pages relevant to
a special keyword.
You can also create special
text pages that are only presented
to search engines. In that
case, search engines might
ban your web site from their
index because you're cloaking.
Is it absolutely impossible
to rank well with Flash sites?
Although it is very difficult
to get high rankings with
Flash sites, it is not impossible.
The trick is that you don't
have to optimize your web
page content. You have to
optimize the links to your
site.
The top result on Google
for the search term miserable
failure is not on position
one because the web page had
been optimized for that search
term. The web site is on position
one because very many web
sites link to that web site
with the text miserable
failure in the link text.
That means that you can get
top rankings on Google without
optimizing your web pages.
The problem is that you have
to get many incoming links
that contain the keyword for
which you want to get high
rankings in the link text.
You can get top rankings
on Google without optimizing
your web pages
To get your web site to the
top of Google's search results,
search for web sites that
are related to your site.
Ask the webmasters of these
web sites to link to your
web site and ask them to include
your search term in the link
to your site.
The more links you get, the
higher your rankings will
be. As getting links is a
time-consuming task, we developed ARELIS to
make the link-building process
as easy and efficient as possible.
ARELIS helps you to locate
related web sites, ARELIS
tells you how popular these
web sites are, ARELIS helps
you to contact the other webmasters,
ARELIS creates your link pages
for you and much more. You
can download the demo version here.
If you cannot change the contents
of your web pages than it is
very important that you get
many inbound links to your web
site. If you have many good
inbound links, then you can
get high rankings without optimizing
your web pages.
Of course, it is much easier
to get high rankings if you
have many inbound links and optimized web
page content. If you want to
learn more about the way inbound
links and outgoing links influence
your search engine rankings
then take a look at our free
link popularity eBook.
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