Axandra news archive: 27 June 2006

• Facts of the week
• Search engine news of the week
• Articles of the week
• Recommended resources - Win an iPod Shuffle
• Previous articles

You probably know that inbound links to your web site are very important if you want to get high rankings on Google, Yahoo or other major search engines.

If you want to get high rankings for a special search term then you have to optimize a web page for that search term. In addition, you have to get many links from other web sites that point to the optimized web page.

50 links can be better than 500 links

A web page with 50 inbound links can have better rankings than a web page with 500 inbound links.

In addition to the number of links, the quality of the links is also important. Links from related web sites that contain the targeted keyword are better than general links from unrelated sites. There are many other factors that influence the quality of a link.

The right linking structure is the key to your success

Getting the right links to your web site is the key to high search engine rankings. Many webmasters focus only on getting as many links as possible. That's your chance.

If you know which links you need then you can get better results with fewer links. Focus on quality instead of quantity.

Unfortunately, it is difficult and time-consuming to analyze the linking structure of the top ranked web pages. For that reason, we've developed the Top 10 Inbound Link Optimizer.

The Top 10 Inbound Link Optimizer analyzes the linking structure of the top 10 ranked web pages and it tells you exactly which links you need to leave your competition behind. It tells you in plain English sentences what you have to do to optimize the links to your web site.

You need the right links to get high rankings on Google, Yahoo and other important search engines. IBP's inbound link optimizer helps you to find the best linking structure for your web site as quickly as possible.

If you also use IBP's web page optimizer to optimize the content of your web pages then it is very difficult not to get high search engine rankings for your web site.

Google confirms testing new ad-pricing model

"Google Inc. [...] confirmed that it's testing a new ad-pricing model that would have advertisers pay a fee when online consumers buy a product, qualify as a sales lead or sign onto a mailing list."

Keyword prices fall in Q1

"The 'cost-per-keyword' fell to around $30 in the first quarter--from around the yearly high of $59 last December. [...]

Year-over-year, cost-per-keyword was relatively flat. To arrive at a cost-per-keyword, Performics combines cost-per-click with the volume of clicks; the figure represents the average cost to a marketer of purchasing a keyword for the entire month."

Research: Internet users plagued by 'banner blindness'

"An eye-tracking study conducted by the Nielsen/Norman Group finds Internet users avoid viewing banner ads. [...] This is especially true for bright, flashing ads, and other units that are not relevant to what the user is interested in reading, the researchers found."

Editor's note: As banner's don't work well it is important to optimize your web pages for high search engine rankings so that you can also get web site traffic through other channels.

Intralink releases quarterly search engine relevancy report

"In terms of relevance MSN came out on top for the second quarter in a row. Google however performed much better this quarter due to the huge increase in the number of search terms analyzed and less emphasis on major metropolitan area business searches."

Search engine newslets

• Google updates Google Sitemaps.
• Google sits behind the pack in Chinese search market.
• MSN won't do a search index update on Fridays, Saturdays or Sundays.
• UK mobile phone users can now access Google news and email.
• Yahoo releases local versions of Yahoo Answers.
• France unveils national rival to Google Earth.
• Make your own Matt Cutts (Google's anti-spam fighter)

Who will out-search Google?

"If you are looking for a definition of a word, a map of Utah or an old friend then Google’s current search technology works pretty well. But if you are looking for the answer to a specific question, well, you have to work a little harder."

 

Yahoo: search battle just beginning

"Google may dominate the Internet search market today, but the battle for control of this crucial sector is just getting started. [...]

Yahoo handled 23 percent of searches in May, answering 34 percent more queries than it did last year. Microsoft’s MSN Search was third, handling 11 percent of Internet searches in May. MSN gained the most ground, however, increasing the number of queries it processed by 42 percent."

Yahoo has the answers, Google still searching

"Google may be the king of search, but in one area at least, Yahoo is kicking Google's can around the block. The upstart Yahoo Answers has blown by the venerable Google Answers (venerable at least by Internet time, having been around since May 2002), and seems to be drawing rave reviews from analysts and users alike."

After a long beta test, the final IBP version 9 is now available. IBP 9 helps you to get more visitors, more customers and more sales.

IBP 9 offers everything you need for web page optimization and inbound link optimization. Just take a look at the free demo version.

We're looking for feedback to the all-new IBP/ARELIS version.

Tell us how the new IBP/ARELIS version has helped to improve your web site.

The names of all participants will be entered into a raffle for an iPod Shuffle. Thank you for helping us make IBP a better product!

The winner of the iPod Shuffle (who accepts the prize) will be listed in this newsletter. This offer is valid until 31 July 2006.

• New SEO tool for more customers and more sales
• The final goal of search engine optimization
• Google uses a new spider to index web pages
• What Google knows about your domain name
• Google official: PageRank is not a big deal
• The effect of co-citation on your search engine rankings
• View all past issues...