Axandra news archive: 13 June 2006

• Facts of the week
• Search engine news of the week
• Articles of the week
• Test drive the new IBP and ARELIS version
• Recommended resources
• Previous articles

Most businesses have realized that search engine optimization (SEO) is important if you want to succeed on the Internet. However, many webmasters still don't know what SEO is about.

If you miss the mark, search engine optimization can cost a lot of time and money without getting results. If you do it right, SEO will improve your business.

What is the goal of search engine optimization?

The goal of search engine optimization is to bring new customers to your web site. SEO is about being found by the right people. It's about matching a prospect with the right offer. It's as simple as that.

What is not the goal of search engine optimization?

SEO is not about getting listed for every possible keyword. Many people try to get as many high search engine rankings as possible, for as many keywords as possible. That's not only a lot of work, it's also a waste of time.

It's not important that your web site is listed for a lot of keywords. It's important that your web site is listed for the right keywords and that your web site turns visitors into buyers.

How can you improve your search engine optimization results?

1. Create convincing web pages
   
   That's a very important step. If you don't have web pages that appeal to your target group then you don't have to bother getting visitors.
   
   Your web pages must be designed so that your visitors become buyers. You must create trust, you must convince your visitors and your web pages must be easy to use. Details can be found in the chapter "How to convert visitors to sales" in our free SEO ebook.
   
   
2. Find the right keywords
   
   Find the keywords that work best for you. IBP's keyword generator can help you to build keyword lists that are related to your business. Use these keywords for pay per click (PPC) campaigns on Google and Yahoo.
   
   Track these keywords with a conversion tracking tool such as AxROI. AxROI will tell you which keywords lead to sales and which keywords are just a waste of time and money.
   
   
3. Optimize your web pages for these keywords
   
   Once you know the keywords that lead to conversions, you should optimize your web pages for these keywords. While PPC allows you to quickly test keywords, optimizing your web pages allows you to get targeted visitors without paying for them.

Search engine optimization can lead to great results if you concentrate on the right goals. Search engine optimization is about improving your business. It's not about getting as much traffic as possible. Focus on your target group and on keywords that work best for you. You'll save a lot of work while increasing your profits.

Google searches rank at 59% for May

"Hitwise has revealed that search engine Google, has accounted for 59 percent of the volume of searches in the U.S. for May 2006. Followed by Yahoo! and MSN, with 22 and 12 percent respectively, the remaining search engines tracked in the Hitwise Search Engine Analysis Tool accounted for the remaining 7 percent of U.S. searches."

Google's Gbuy nears launch

"Google's online payment system, Gbuy, is expected to launch June 28, further pitting the Internet giant against industry titan and rival eBay."

Google upgrades mapping tools

"The improvements include a major expansion of the satellite imagery included in Google's three-dimensional software for touring Earth."

Search engine newslets

• Yahoo shortcuts for the FIFA World Cup.
• Ask.com features for the FIFA World Cup.
• ez2News is a new search engine for news headlines and articles.
• Mpire launches shopping search engine.
• The Google AdWords editor is now available for public download.
• Internet giants fight website fees.
• Riya readies 2.0 photo search.
• Five highlights from Google’s GEO developer day.

Google fatigue sets in

"Can there be too much of a good thing? Some Google watchers are beginning to think so. Leading technology bloggers' reactions to Google Spreadsheets, which allows users to build and share simple Excel-like spreadsheets on line, have ranged from lukewarm to hostile."

How Google is killing the Internet

"I bring it up only because I occasionally entertain the thought that Google has, in fact, destroyed the Internet. Well, not the physical Internet, mind you. Just the whole 'looking for data' part of it that's key to Google's (alleged) information-based mission. The part that's held the key (so far) to its financial success."

Marissa Mayer: the talent scout

"Marissa Mayer helps run one of the world's most innovative companies by being an amazing talent finder."

At Google, innovation is not just fun, games

"As Google's chief executive, Schmidt presides over a headquarters filled with trinkets, pets, free food and bouncy-ball chairs. But the whimsical workplace belies the company's focus on cold, hard numbers."

We're currently developing the new generation of our web promotion tools ARELIS and IBP. You can be among the first to test the new generation.

The most complete search engine optimization tool

Both ARELIS and IBP have been integrated into one user interface. IBP and ARELIS are still two independent programs but it is now much easier to work with both programs on the same web site.

In addition, the new Top 10 Inbound Link Optimizer tool will help you to get better search engine rankings.

Thank you for your input!

Your input has helped us to add many improvements to the new version during the beta test. The new version is not 100% ready for the final release yet. The latest beta version is very stable but there might still be some problems.

Only if you're comfortable testing pre-release versions that are not intended for daily work, you should download the test version. We value your feedback on the preview version so that we can make the final release as powerful as possible.

5 out of 5 rating for ARELIS: Get higher rankings on search engines

"ARELIS is a top-rated software program that helps you to build a powerful business network quickly and easily. Your business will benefit in many ways from that network: You'll get highly targeted visitors to your web site, you'll benefit from new business contacts and your web site will get a higher ranking on search engines because of higher link popularity.

ARELIS helps you to establish many high quality reciprocal links that point to your web site. It is the first software program that provides a serious, spam-free reciprocal links solution for professional webmasters."
Review on SoftGrab.com

• Google uses a new spider to index web pages
• What Google knows about your domain name
• Google official: PageRank is not a big deal
• The effect of co-citation on your search engine rankings
• PageRank, TrustRank and your web site
• Does Google think that your web site is spam?
• Googlebot and Mediabot - Can you get in trouble?
• Do hackers hijack your search engine listings?
• View all past issues...