The
effect of co-citation is often
overlooked by search engine optimizers.
The other web sites to which your
link partners link can influence
your search engine rankings.
Here's an example: web sites
1, 2, 3 and 4 all link to the
web sites A, B, C and D. Although
A, B, C and D don't link to
each other, search engines think
that A, B, C and D are related
to each other because the same
web sites link to them:
If A, B, C and D are all linked from 1, 2, 3 and 4 they might be related
to one another, even though they don’t directly link to each
other. If A, B, C and D are all linked by many other web sites, they
have a strong relationship. The more web sites they are linked by,
the stronger the relationship.
If your web site is web site
A, you should make sure that
web sites B, C and D are related
to your site.
Co-citation and bad link
pages
Suppose you have a web site
selling shoes. If you are
listed on a web site that
links to gambling sites, viagra
sites and your shoe store
then search engines might
think that your web site is
related to gambling and viagra.
The search engines look at
the link pages and check to
which other web sites the
pages link. If the other pages
are gambling and viagra sites
then search engines think
that your web site is also
related to gambling and viagra.
That means that it might
be difficult to get high rankings
for search terms that are
about shoes.
Co-citation and good link
pages
It's important that the other
links on the web page that
links to you are related to
your site. If you're listed
in the "Shoes" category
of a link directory then all
web sites in the same category
are usually also about shoes.
When search engines look at
this page and check the links
to other sites they will think
that your web site is related
to shoes.
That means that it will be
much easier to get high rankings
for search terms that are
about shoes.
What does this mean to your
link campaigns?
When you exchange links with
other web sites, make sure
that the link to your site
is on a page that lists related
links. It's not necessary
that the complete other web
site is about your topic.
It's okay if the other web
site has a single category
page that deals with the topic
of your web site. The link
to your web site should be
listed on that page then.
The more pages of the other
site are about your topic,
the better. Make sure that
the link to your site is in
a good neighborhood and that
the other links are related
to yours.
If you want to find out which
web sites Google considers related
to your web site, go to Google
and enter related:www.your-domain.com
in the search box. Replace your-domain.com
with your own domain name and
make sure that there is no space
after the colon.
To find high quality web sites
that could link to your web
sites, use ARELIS.
You might also want to take
a look at the preview of
the new ARELIS version that
has many new features. The new
ARELIS version will be a free
update for users of the current
ARELIS version.
|
"
