Google
has recently acquired an advanced
text search algorithm that has
been invented by University of
New South Wales PhD student Ori
Allon.
Although the acquisition has
not been confirmed yet, Google
has confirmed that Ori Allon
is now employed at Google headquarters
in Mountain View, California.
Three search engines tried
to get Orion
The new algorithm has been
given the name Orion. The
ownership rights of Orion
belong to the University of
New South Wales in Australia
because it was developed as
a part of Ori Allon's Ph D
program.
The University acknowledged
that Yahoo and Microsoft had
conducted negotiations with
its business development company.
As all big search engines
tried to get the rights to
use this new algorithm this
seems to be a hot algorithm
for the future of search.
How does this advanced algorithm
work?
Unfortunately, there's no
live demo of the new algorithm
yet. Orion aims to make searching
easier and less frustrating.
According to what has been
revealed so far, Orion rates
the found web page texts by
quality of the site in which
they appear.
For every search, Orion will
offer a list of topics related
to the original source:
"Take a search such
as the American Revolution
as an example of how the
system works.
Orion would bring up results
with extracts containing
this phrase. But it would
also give results for American
History, George Washington,
American Revolutionary War,
Declaration of Independence,
Boston Tea Party and more.
You obtain much more valuable
information from every search."
Orion finds pages where the
content is about a topic strongly
related to the key word. It
then returns a section of
the page, and lists other
topics related to the key
word so the user can pick
the most relevant.
"Orion will display
the results to the query
in the form of expanded
text extracts, giving you
the relevant information
without having to go to
the website - although you
still have that option if
you wish."
What does this mean to your
Google rankings?
It's hard to tell how this
new algorithm will change the
way Google ranks web pages.
If the algorithm really allows
web surfers to get information
from web pages without really
going to the web pages than
webmasters might choose to block
search engines that use the
Orion algorithm. There is no
point in giving search engines
valuable information without
getting something in return.
Until Google uses the new algorithm,
you should make sure that your web
pages are optimized for Google's
current algorithm so that
you get customers and sales
now.
To get best results on search
engines, you should use a tool
that is continually update to
reflect the latest search engine
changes. IBP
is such a continually updated
tool that can help you to
get the best possible rankings
for your site.
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