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| Axandra
news archive: 20 December 2005 |
Welcome
to the latest issue of the Search Engine
Facts newsletter.
This week, we're taking a look
at one year of search engine
optimization with links to many
articles that can help you to
get better rankings for your
site.
In the news: Google pays $1
billion for a 5 per cent stake
in AOL, Japan wants to develop
a Google competitor, Yahoo releases
open shortcuts and more.
Table of contents:
We hope that you enjoy this
newsletter and that it helps
you to get more out of your website.
Please pass this newsletter on
to your friends.
Best regards,
|
| 1.
Facts of the week: 2005 - One year
of search engine optimization |
Every
week, we publish a new article about
search engine optimization (SEO).
The first issue of this newsletter
was published on 30 April 2002. That
means that there are now 191 issues
in our online
archive. Our newsletter archive
is full of tips and tricks that help
you to get better search engine rankings.
Here is an overview about the
articles of 2005. With Google being
the most important search engine,
we published a number of articles
that focused on Google's ever changing
ranking algorithm and how you can
get your web site to the top of
Google's search results:
People use a variety of different
search engine optimization methods
to get at the top of the list.
Of course, these different methods
find a place in our newsletter:
Google might be the most important
search engine but there are also
other search engines that can bring
you targeted visitors. For that
reason, you can also find information
on how to optimize your web site
for Yahoo, MSN and other search
engines in our articles of the
year 2005:
Link popularity remains one of
the most important factors for
SEO. Should you buy links? Can
you have too many links? Do reciprocal
links still work? Our newsletter
has the answers:
Pay per click advertising is a
good addition to natural SEO. However,
you must do it right. The following
articles show the details:
It's even possible that other
people influence your search engine
rankings and change your website:
Of course, you can also find articles
about new search engine features
and general search engine topics
in our newsletter:
We'll endeavor to continue to
provide you with the best search
engine news in 2006. Happy Holidays
to you and your family!
The newsletter
issue on 27 December 2005 will
be sent out as usual but it will
only contain search engine news
and no main article. We'll continue
the regular newsletter in 2006.
|
| 2.
Search engine news of the week |
Google
to pay $1 billion for AOL stake
"Google is poised to pay
$1 billion for a 5 per cent stake
in Time Warner's America Online
unit. [...] Google and AOL have
a years-long relationship for
AOL to carry paid search ads
from the Google network, and
split the revenue with the search
engine giant. AOL's general Web
search is powered by Google's
search engine."
MSN
UK releases local search function
"MSN UK has launched a
beta version of 'MSN Local Search',
which helps people search for
local services and businesses
by town or postcode."
Yahoo
releases open search shortcuts
"Open Shortcuts (beta)
are custom keywords that take
you directly to a site, a search,
or start a task right from the
search box. In Unix speak: if
the search box is the command-line
of the web, shortcuts are aliases."
Japan
aims to give Google some competition
"The Japanese government
is teaming up with electronic,
telecommunication and media companies
in the country as well as universities
to develop an Internet search
engine to give Google some competition."
Google
adds music search and purchase
features
"Google Inc. is introducing
a music search feature that details
the work of certain featured
artists, the company said late
on Wednesday. [...] The music
search feature is prominently
placed above the main search
results in what Google calls
its 'one box' area -- where information
such as weather, movies or books
may also be highlighted."
Search engine newslets
|
This
is the Google side of your brain
"As more people find themselves
spending much of the day within
arm's reach — or even pocket's
reach — of something that
can tap into the Internet, search
engine Google quickly is taking
the place of not only a trip
to the library, but also a call
home to Mom, a recipe box, the
phone book and neighborly advice."
Is
'Googlezon' in our future?
"In the video, search-engine
giant Google and online retailer
Amazon join to create 'Googlezon.'
[...] They unleash EPIC, the
Evolving Personalized Information
Construct, which filters and
delivers [...] a custom content
package for each user, using
his choices, his consumption
habits, his interests, his demographic,
his social network."
Diller
Asks Jeeves to Grow
"Barry Diller's Internet
empire expects to increase the
staff at its Ask Jeeves search
engine by about 20% [...] The
expansion comes as Jeeves, which
employs 650 workers now, posts
solid gains in traffic but remains
overshadowed by its more famous
and deeper-pocketed rivals."
Proposed
AOL-Google deal hits opposition
"The real risk for Time
Warner shareholders is that a
Google joint venture may be short-sighted
in nature and may preclude any
consideration of a broader set
of alternatives."
Back to table
of contents - Visit
Axandra.com
|
| 4.
From the developer's kitchen |
New
ARELIS version in Q1/2006
Every day, we get feature requests
for ARELIS, our link
management software, and
we really appreciate them. As
there is a great interest, we
want to confirm that we are all
working like crazy on the latest
version of ARELIS.
To whet your appetite: there
will be 15 major new features
in the next ARELIS version and
about 150 small improvements.
Best of all, it will be a
free update for all ARELIS users.
Unfortunately, we can't tell
you about the new features yet
(our competitors read this newsletter,
too :-), but rest assured we
are very excited about all the
new features and we're certain
that you'll love them.
A concrete release date has
not been set yet. We're targeting
Q1/2006 for the first beta version.
If you purchase the current
ARELIS version, the new ARELIS
version will be a free update
for you (although it will have
many more features than the current
version).
Back to table
of contents - Visit
Axandra.com
|
"ARELIS
is the first software program that
provides a serious, spam-free reciprocal
links solution for professional webmasters."
ARELIS has received another
5 out of 5 stars rating. This
time, 8844Download.com was so
impressed by the quality of ARELIS that
it gave ARELIS the highest rating:
 "ARELIS
is a top-rated software program
that helps you to build a powerful
business network quickly and
easily.
Your business will benefit
in many ways from that network:
You'll get highly targeted
visitors to your web site,
you'll benefit from new business
contacts and your web site
will get a higher ranking on
search engines because of higher
link popularity.
ARELIS helps
you to establish many high
quality reciprocal links that
point to your web site. It
is the first software program
that provides a serious, spam-free
reciprocal links solution for
professional webmasters."
Back to table
of contents - Visit
Axandra.com
|
The Search Engine Facts newsletter is free. Please recommend it to someone you know.
You may publish one of the articles above on your Web site. However, you must not change the contents in any way. Also, you must keep all links and you must add the following two lines with a link to www.Axandra.com: "Copyright by Axandra.com. Web site promotion software."
All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders.
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Copyright © 2005 Axandra / Voget Selbach Enterprises GmbH
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