Much
has happened to search engine optimization
(SEO) in the last years. It has become
much more difficult to get high rankings
for a web site. However, it's still
possible to get your web site at
the top of the list if you do the
right things.
The good old days
When the Internet was young,
it was enough to submit your
web site to search engines to
get high rankings.
Then webmasters found out that
they could further improve their
rankings by stuffing their web
sites and meta tags with keywords.
Search engines quickly discovered
that this was abused by many
webmasters.
Nowadays, the meta keywords
tag isn't worth much anymore
and search engines can quickly
detect web sites that stuff their
pages with keywords.
When Google entered the market,
incoming links seemed to be the
trick of the trade. However,
many Google updates have shown
that even a high number of incoming
links cannot guarantee high search
engine rankings.
What have you got to do to get
high rankings in the current
search engine situation?
The rules have changed
There's no single path to successful
search engine optimization anymore.
Most people know that it's pointless
to submit a web site to search
engines without doing further
SEO work. However, it's likely
that you also won't get good
results if you focus only on
incoming links or optimizing
your web page content.
If you want to succeed with
search engine optimization, it's
important that your web page
has all factors that are important
for high search engine rankings:
Make it as easy as possible
to find and to parse your web
site. Good incoming links and
optimized web page content are
a must if you want to have high
rankings.
Don't try to trick search engines
Tricking search engines with
techniques such as cloaking,
doorway pages and other dodgy
tricks might be tempting because
it seems that you can save so
much time and effort with them.
Be very careful with that. Search
engines don't like to be tricked.
You might get away with this
for some time but as soon as
search engines find out that
you're tricking them, they will
ban your site.
Don't go for quick-fix solutions
You probably get spam email
messages promising you to get
listed in Google within a few
days, others promise you to submit
your web site to thousands of
search engines (although there
are only a few search engines
that really count).
Getting high search engine rankings
with these one-shot-no-work-quick-fix
solutions is as likely as getting
rich with the hot stock tips
you get in other spam email messages.
Use common sense. If something
sounds too good to be true, it
probably isn't true.
Getting your web site into the
top 10 results on Google and other
major search engines is possible
if you employ the right tactics.
Further information can be found
in our free SEO
book.
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