Welcome
to the latest issue of the Search Engine
Facts newsletter.
This week, we're taking a look
at a new bad trick to get your
web site listed higher on Google.
In the news: Google allows some
users to remove results from
the search results, Microsoft
starts its own PPC ad system,
Ask Jeeves is going to be rebranded
and more.
We hope that you enjoy this
newsletter and that it helps
you to get more out of your web
site. Please pass this newsletter
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1.
Facts of the week: A new bad trick
to get higher Google rankings
Some
webmasters have discovered a new trick
to get inbound links from authority
web sites. At the moment, it seems
to be possible to improve your Google
rankings with that trick.
How does the trick work?
The trick takes advantage of
a hole in web search scripts
that are used by some company
web sites and search engines.
Webmasters can force other web
sites to link to them if they
use the correct code in a link
to the search feature of the
other web site:
A webmaster links directly
to a search request page on
a reputable web site.
The link code contains information
that causes the search script
on the reputable web site to
include a link to the web site
of the webmaster.
When search engine spiders
(including Google's spider)
index the linked search results
page, they find a link from
an authority web site to the
webmaster's site.
As a high authority web site
links to the web site of the
webmaster, his web site gets
higher rankings on Google.
For example, this link
allows you to easily add a link that points to the domain www.siteoftheshadywebmaster.com with
the keyword phrase chosen keyword for seo purposeson
some web sites that use search/bymodelnumber? in
the URL for search queries.
In addition, the link also adds
a <H1> tag with the important
keyword on the page and it also
adds the keyword to the title.
Note: We have removed the original
URL of the web site with which
you can do this trick in the
example link so that the site
doesn't get abused.
Is this the fast track to high
Google rankings?
We strongly recommend not to
use this trick. You might get
short term results with this
technique if you find enough
web sites that can be exploited
that way.
However, search engines don't
like to be tricked. As soon as
search engines find out that
you tried to trick them, it is
very likely that your web site
will be banned from the index.
Are there safer ways to get
high Google rankings?
If you want to get long-term
results with your web site, you
should use ethical
search engine optimization methods.
Ethical search engine optimization
takes more time but the results
also last much longer.
"Microsoft will unveil
[...] its own system for selling
Web advertising as it struggles
to compete with Google and Yahoo
in the expanding Web search business.
The system, to be used by MSN,
is meant to improve on those
of Microsoft's rivals by allowing
marketers to aim ads on Web search
pages to users based on their
sex, age or location."
"Google Inc. said late
on Monday that it was tripling
the number of Web pages that
its system can search, seeking
to upstage rival Yahoo Inc. in
claims to be the world's widest
Web search.
But Google also said it would
no longer publicize the number
of Web pages available from any
search - calling a halt to what
analysts say has become an increasingly
meaningless size competition."
"MSN Search's global usage
share has risen from 8.6 percent
to 8.9 percent. Google's global
usage share has decreased 0.3
percent the last 8 months. Yahoo's
global usage share remains stable.
The second largest search engine
on the web has a global usage
share of 21.2 percent. '"
"The New York-based online
empire, which acquired Ask Jeeves
for $1.9 billion in July, plans
to rebrand the Web site as Ask.com,
CEO Barry Diller said Wednesday
at an investment conference.
[...] 'Our job is to increase
Ask's market share.'"
"I was thinking the other
day that one of the things you
can do with VoIP is to record
it [...] to your hard drive [...].
Once it’s on the hard
drive, you could then run speech
recognition against the file
and create an index that can
be searched by, yup, you’ve
got it, Google Desktop Search."
"As it expands and hires, the search giant risks losing cool ideas in a
bureaucratic maze. [...] 'It's hard to imagine a group of 23-year-olds with more
responsibility on the planet.'"
"The prime reason the Google home page is so bare is due to the fact that
the founders didn't know HTML and just wanted a quick interface. In fact it was
noted that the submit button was a long time coming and hitting the RETURN key
was the only way to burst Google into life."
"The row between Google
and a tiny British research firm
contesting the use of the GMail
trademark escalated tonight after
the internet search giant was
accused of making 'inaccurate
and misleading statements.'"
"I consider IBP as a great
time saver. It gives you almost
everything an online entrepreneur
needs to know and do to get a
site visible in the search engines.
I recommend it." Ash
Nallawalla, editor, in an IBP review
for PCUpdate.org
Another 5 star award for IBP and Link Popularity Check
Just tell
us why you switched from
another SEO tool to IBP and
how IBP helped you to improve
your web site. You might get
featured in this newsletter
along with your web site address.
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