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| Axandra
news archive: 9 August 2005 |
Welcome
to the latest issue of the Search Engine
Facts newsletter.
This week, we're taking another
look at keywords and search engine
optimization.
In the news: Yahoo now claims
to have the biggest index, Google
tests new result formats and
the final IBP 8.1 version has
just been released.
Table of contents:
We hope that you enjoy this
newsletter and that it helps
you to get more out of your web
site. Please pass this newsletter
on to your friends.
Best regards,

|
| 1. Facts of the week
Facts of the week: Keywords and
search engine optimization |
| Although
many articles have been written about
finding the best keywords for SEO,
many webmasters still target the wrong
keywords.
Choosing the right keywords is
a crucial step in every search
engine optimization campaign. If
you choose the wrong keywords,
all other web site promotion activities
are pointless.
Before you start to promote your
web site, take some time to find
the right keywords. It's worthwhile.
How to find the right keywords
for your SEO activities
- Find the keywords with the
biggest search volume
Download the
free IBP demo version and start
the keyword
generator tool. The keyword
generator tool helps you to
build a list of keywords that
are related to your business
and that many people search
for.
- Find the most specific keywords
in your keyword list
Don't go for one word keywords. They usually won't bring you visitors
that are interested in what you have to offer. If you sell used Ford
cars in Knoxville then the keyword "cars" won't work
for you. People searching for "cars" might be interested
in new cars, in car insurance and even in the Pixar movie.
Better use "used cars" or, even better, "used
ford cars knoxville". These key phrases will bring you visitors
that are interested in what you offer. You must use keyword phrases
that are common enough that people actually use them, but unique enough
to generate highly qualified, targeted traffic that increases your
sales.
- Check the motivation of the
searcher
While the key phrase "used cars canada" might be more
popular than the key phrase"used cars knoxville" it's
obvious that the second key phrase will work better for you if you
sell used Ford cars in Knoxville.
The
keyphrase "used
car
dealer" probably
will
work
better
for
you
than "used
car
by
owner" even
if
both
key
phrases
might
have
the
same
search
volume.
Try to find keyphrases that indicate motivated searchers who are
ready to act. You'll get better results if you select key phrases
that are used by people who want to buy instead of key phrases that
are used by people who are looking for information.
High search engine rankings will
deliver poor results if you have
them for the wrong keywords. If
you take the time to choose the
right keywords for your web site
you can greatly improve your bottom
line.
Further information on finding
the right keywords for SEO and
all other important search engine
optimization aspects can be found
in our free SEO
book.
Next week, we're going to find
out if the keyword effectiveness
index (KEI) is really a useful
tool to determine the value of
keywords.
|
| 2.
Search engine news of the week |
Yahoo
now has over 19.2 billion web
documents in its index
"This update includes just
over 19.2 billion web documents,
1.6 billion images, and over
50 million audio and video files.
Note that as with all index updates
we are still tuning things so
you’ll continue to see
some fluctuation in ranking over
the next few weeks."
Google testing different search format
Google seems to test new search
results that include "Buy" links
and similar additions.
Google toolbar AutoUpdate pushes AutoLink onto users [reg. required]
"Google forced an update
to their toolbar that activated
an autolink button feature by
default. What this means is that
this button, when activated,
will allow Google to place links
on your web page to Amazon, among
other places."
Yahoo ushers in new ad tracking system
"The system will count and report ad impressions only after the ad's graphic
loads in the viewer's browser. Ads within blocked pop-ups, for instance, would
not receive credit. Most Internet publishers currently measure their ad impressions
at the other end--when they leave the server.
Google sued over claims of excess advertising fees
"Google is being sued over
accusations that it overcharged
advertisers who use the Web search
giant's paid search advertising
program, which accounts for the
vast majority of Google's revenue."
Search engine newslets
- Google
Total allows you to access
many Google services on one
page.
- Ask Jeeves officially launches its
own PPC product.
- Yahoo! Publisher
Network to compete with
Google AdSense.
- Yahoo launches audio
search.
- David Letterman slams Google.
- Yahoo! in talks on
record China investment.
- Google purchases a company
that develops a "location-aware social
networking software" that
helps you to find people nearby.
|
Google
says Cnet went too far in googling
"The search engine company
evidently doesn't appreciate
a taste of its own medicine.
[...] We published a story that
recounted how we found information
on the (Google) CEO in a public
forum using their service [...]
They had issue with the fact
that they felt it was private
information and our point is
it was public information obtained
through public channels using
Google search."
CNET: We've been blackballed by Google
"Google Inc. has blacklisted
all CNET reporters for a year,
after the popular technology
news website published personal
information of one of Google's
founders in a story about growing
privacy concerns for the Internet
search engine, according to a
CNET statement."
Google: now 10% more evil
"Although I believe Google is a long way off from meeting any substantial
satanic standard, recent events prove beyond a doubt that the firm is not run
by a bunch of meek, hand-folding altar boys. [...] Feel free to use our technology
on other people, but don't you dare use it on us."
Google
urged to drop reactor images
"The head of Australia's nuclear energy agency has called on the owners
of an internet satellite program to censor images of the country's only nuclear
reactor."
Back to table
of contents - Visit
Axandra.com
|
IBP
8.1 final release is now available
The final IBP 8.1 version is now
available. The new version offers
several improvements:
- IBP can now delete search engine
cookies to make sure that your
search results are not influenced
by your cookies. This feature
is optional and can be turned
on in the "General Settings" window.
- The ranking reports now tell
you how many listings you have
on the first search engine result
page, the second page and the
third page. The listings are
displayed individually for your
URLs, keywords and search engines.
- The Web Site Optimization Editor
now displays the last Top 10
Optimizer report. This allows
you to quickly adjust your web
page to the suggestions of the
Top 10 Optimizer.
- You can now copy the links
of the Link Popularity Improver
to the clipboard. This allows
you to import these links into ARELIS.
- The Link Popularity Improver
now finds much better results
and it is faster than before.
Click
here to download the latest IBP
version. Of course, the new
IBP version still offers the
powerful search
engine submitter, the ranking
checker, the top
10 optimizer, the keyword
generator and many more powerful
tools.
Back to table
of contents - Visit
Axandra.com
|
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