|Weekly SEO news: 9 August 2005|
to the latest issue of the Search Engine
This week, we're taking another look at keywords and search engine optimization.
In the news: Yahoo now claims to have the biggest index, Google tests new result formats and the final IBP 8.1 version has just been released.
Table of contents:
|1. Facts of the week Facts of the week: Keywords and search engine optimization|
many articles have been written about
finding the best keywords for SEO,
many webmasters still target the wrong
Choosing the right keywords is a crucial step in every search engine optimization campaign. If you choose the wrong keywords, all other web site promotion activities are pointless.
Before you start to promote your web site, take some time to find the right keywords. It's worthwhile.
How to find the right keywords for your SEO activities
High search engine rankings will deliver poor results if you have them for the wrong keywords. If you take the time to choose the right keywords for your web site you can greatly improve your bottom line.
Further information on finding the right keywords for SEO and all other important search engine optimization aspects can be found in our free SEO book.
Next week, we're going to find out if the keyword effectiveness index (KEI) is really a useful tool to determine the value of keywords.
|2. Search engine news of the week|
"This update includes just over 19.2 billion web documents, 1.6 billion images, and over 50 million audio and video files. Note that as with all index updates we are still tuning things so you’ll continue to see some fluctuation in ranking over the next few weeks."
|3. Articles of the week|
"The search engine company evidently doesn't appreciate a taste of its own medicine. [...] We published a story that recounted how we found information on the (Google) CEO in a public forum using their service [...] They had issue with the fact that they felt it was private information and our point is it was public information obtained through public channels using Google search."
"Google Inc. has blacklisted all CNET reporters for a year, after the popular technology news website published personal information of one of Google's founders in a story about growing privacy concerns for the Internet search engine, according to a CNET statement."
|4. Recommended resources|
IBP 8.1 final release is now available
The final IBP 8.1 version is now available. The new version offers several improvements:
Click here to download the latest IBP version. Of course, the new IBP version still offers the powerful search engine submitter, the ranking checker, the top 10 optimizer, the keyword generator and many more powerful tools.
|5. Previous articles|