|Weekly SEO news: 2 August 2005|
to the latest issue of the Search Engine
This week, we're taking a look at the most important search engines for search engine optimization (SEO).
In the news: More user demographics, Ask Jeeves launches its own advertising network, a big Chinese search engine comes to New York and more.
Table of contents:
|1. Facts of the week Facts of the week: The most important search engines for SEO|
research company Nielsen//NetRatings
has recently released search
growth numbers for the top five search
AOL and Ask Jeeves rose 15 and 16 percent, respectively, in the number of searches conducted, while Google and Yahoo! maintained single digit growth:
Search growth Q1/2005 - Q2/2005:
AOL and Ask Jeeves grew three times as fast as the big three search engines.
Top Search Engines by Share of Searches, June 2005 (U.S., Home & Work):
Source: Nielsen//NetRatings Mega View Search July 2005 - Graph by Axandra.com
Google is first with 47 percent of all searches conducted online, Yahoo! at 22 percent and MSN at 12 percent. AOL Search held five percent of all searches, and for the first time, My Way Search made its way into the top five rankings with two percent of all searches.
My Way is a banner-free web site that allows you to choose Google, Yahoo, Ask Jeeves and Looksmart as the provider of the search results.
What does this mean to your web site?
It's no surprise that Google still is the most important search engine and that it's important to be listed there.
However, you're missing a lot of qualified traffic if you focus only on Google. Yahoo and MSN Search also can bring you a lot of targeted visitors. Optimize some of your pages for Google, others for Yahoo and others for MSN Search to make sure that you're not too dependent on a single search engine.
You don't have to optimze your web site for MyWay and AOL because these search sites get their results from the other big search engines.
|2. Search engine news of the week|
"In June, the audience breakdown by gender at Google was 51.5 percent male, compared with 49.7 percent at Yahoo, 49 percent at MSN.com, 48.1 percent at AOL Search, and 46.3 percent at Ask Jeeves."
|3. Articles of the week|
"Tier-two search engine Ask Jeeves' new sponsored listings product is drawing cautious interest from search marketers. By and large, they welcome the new paid search alternative, but worry that traffic volume on the site and its syndication network may not be high enough to warrant the complexity it will add to their search buys."
"Google might have gone far with keyword based advertising and automated billing, but the patent application still goes beyond any manner of good taste."
|4. Recommended resources|
to optimize your web site for Google,
Yahoo and MSN Search
|5. Previous articles|