| Many
webmasters are unsure if too many links
can hurt their web site rankings. Others
think that links to a brand-new site
might be a spam indicator. How many
links are good for a web site? Should
you wait before getting links to your
site?
Too many links? What's the
problem?
It's no secret that Google heavily
relies on the number of links and
their anchor texts to determine
the ranking of a web site. However,
Google's recently filed patent indicates
that Google might also use historical
information to determine the value
of links.
Google reveals the details
The patent specification indicates
that Google might record the discovery
date of a link and its anchor text
and the link changes over time.
Google might also record the life
span of a link and the speed at
which a new web site gets links.
Google also seems to monitor the
rate at which new links to a web
page appear and disappear. They
also monitor the growth rates of
links as well as the link growth
of similar documents.
What does this mean to you?
Google doesn't expect that new
web sites have a large number of
links. If a new web site gets many
new links, this will be tolerated
if some of the links are from authorative
sites.
Google's patent specification
indicates that it is better if
link growth remains constant and
slow. You should vary your anchor
texts as much as possible to make
sure that your links look natural.
Burst link growth may be a strong
indicator of search engine spam
for Google.
How to build links to your
web site without getting penalized
You shouldn't go for one-shot
solutions when building links to
your site. If you participate in
quick link exchange schemes or
buy links to your web site so that
you get many links at once, changes
are that Google will consider this
spamming.
When you exchange links with other
web sites, do it slowly and
constantly.
Invest some time every week to
build the links to your site and
vary the texts that point to your
site. Make sure that the links
to your site contain keywords that
are related to your site and vary
the link texts. ARELIS and
IBP's Link
Popularity Improver are the
ideal tools to help you with this
task.
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