|Weekly SEO news: 26 July 2005|
to the latest issue of the Search Engine
This week, we're trying to find out if too many incoming links are bad for your web site.
In the news: Yahoo launches a new search index, the latest search engine market shares and much more.
Table of contents:
|1. Facts of the week Facts of the week: Can too many links hurt your web site?|
webmasters are unsure if too many links
can hurt their web site rankings. Others
think that links to a brand-new site
might be a spam indicator. How many
links are good for a web site? Should
you wait before getting links to your
Too many links? What's the problem?
It's no secret that Google heavily relies on the number of links and their anchor texts to determine the ranking of a web site. However, Google's recently filed patent indicates that Google might also use historical information to determine the value of links.
Google reveals the details
The patent specification indicates that Google might record the discovery date of a link and its anchor text and the link changes over time. Google might also record the life span of a link and the speed at which a new web site gets links.
Google also seems to monitor the rate at which new links to a web page appear and disappear. They also monitor the growth rates of links as well as the link growth of similar documents.
What does this mean to you?
Google doesn't expect that new web sites have a large number of links. If a new web site gets many new links, this will be tolerated if some of the links are from authorative sites.
Google's patent specification indicates that it is better if link growth remains constant and slow. You should vary your anchor texts as much as possible to make sure that your links look natural. Burst link growth may be a strong indicator of search engine spam for Google.
How to build links to your web site without getting penalized
You shouldn't go for one-shot solutions when building links to your site. If you participate in quick link exchange schemes or buy links to your web site so that you get many links at once, changes are that Google will consider this spamming.
When you exchange links with other web sites, do it slowly and constantly.
Invest some time every week to build the links to your site and vary the texts that point to your site. Make sure that the links to your site contain keywords that are related to your site and vary the link texts. ARELIS and IBP's Link Popularity Improver are the ideal tools to help you with this task.
|2. Search engine news of the week|
"We made changes to the index last night so you should be seeing more of your pages in the index as well as some fluctuations in the rankings of results from previous searches. The changes will be a little more intense than the second weather report and changes will continue over the next week or two."
Editor's note: If you want to know how to react to this Yahoo ranking algorithm change, read this article.
|3. Articles of the week|
"Yahoo introduced changes to its search engine this week that were meant to improve the quality of search results, but the update is making some webmasters grumpy."
Editor's note: Read this article to make your web site work with his algorithm update.
"Ladies and gentlemen, get a grip on yourselves! Don't be afraid. Let go of your little, green security blanket. It'll be all right. Trust me [...] There is life and search marketing without the PR meter. Honest. Truth be told, that's the way it's always been. [...]
Google is a fabulous company and a great search engine. I personally know a number of great people who work there. I'd never knock them. But I would openly, publicly ask them to do me this one small favor: dump the toolbar meter. Some people actually take it seriously!"
|4. Recommended resources|
for a great software that is designed
|5. Previous articles|