Maybe
you have read about the latest ranking
algorithm changes on MSN Search in
online forums.
It seems that on-page factors
are now more important and that
MSN Search prefers web pages that
are listed higher in the web site
directory structure (http://www.example.com/widget.htm
is preferred over a web page that
lie deeper in the directory struture: http://www.example.com/widget/green/large/widget.htm).
It also seems that MSN Search
likes static pages better than
dynamically generated web pages.
How should you react to ranking
algorithm changes?
Whether it's MSN Search, Google,
Yahoo or any other search engine
that changes its ranking algorithm.
There is one basic rule: don't
panic!
Many ranking algorithm changes
that are discussed in online forums
are just yakety-yak. Only the search
engines know which algorithms they
use and they don't publish that
information.
Before you change something on
your web site, you should be sure
what really works for your web
site and what doesn't.
How to find out which ranking
tips are really true
Don't follow the tips and tricks
in online forums blindly. Better
do your own research. For example,
if you want to be ranked highly
for the search term "blue
widget" on Google.com then
take a look at the web pages that
currently have a top 10 ranking
for that search term on Google.com.
These web sites are obviously
compliant to Google's ranking algorithm
and they have done something right.
Otherwise, they wouldn't be listed
on the first result page.
Analyze these
pages to find out what they have
done to get the top 10 listing.
Where do they use the search term
in the web page title? How often
does the search term appear on
the web page? Where exactly on
the web page does the search term
appear? How many web sites link
to the web page? There are dozens
of web page factors that can influence
your search engine rankings.
Find out how the top ranked pages
use the search term and then adjust
your web pages so that they are
similar. That way you can be sure
that your web pages are compliant
to Google's ranking algorithm.
Of course, this also works with
Yahoo, MSN Search and other search
engines.
If you want to save
time, use IBP's Top 10 Optimizer
to analyze the top ranked pages.
IBP's Top
10 Optimizer does the nitty-gritty
work for you and it presents
the results in an easy to understand
report.
The key to high rankings on
Google, Yahoo, MSN Search and
others
If you know how to make your web
pages search engine ready, high
search engine rankings are no mystery.
Don't rely on rumors you hear in
online forums when it comes to
search engine optimization but
focus on the facts. Details can
be found in our free
SEO ebook.
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The
German computer magazine "Internet
Professionell" has tested
IBP in its latest issue:
