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Welcome
to the latest issue of the Search Engine
Facts newsletter.
This week, we're trying to find
out if the Open Directory Project
(DMOZ.org) is still as important
as it was.
In the news: Google might be
interested in buying China's
biggest search engine, Yahoo
introduces a social search engine,
Google inadvertently violates
copyright laws and more.
Table of contents:
We hope that you enjoy this
newsletter and that it helps
you to get more out of your web
site. Please pass this newsletter
on to your friends.
Best regards,

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| 1.
Facts of the week: Is the Open
Directory Project still important? |
The
Open Directory Project (ODP or DMOZ.org)
has recently received a lot of negative
press. Is the ODP still as important
as it was?
What is the Open Directory
Project?
The Open Directory Project is
an Internet directory that started
in 1998 as an alternative to
Yahoo's human edited directory.
When Google began using the ODP
as the source for the Google
Directory, it was almost guaranteed
that a web site received better
Google rankings when it was listed
in the ODP.
What is the problem with the
Open Directory Project?
In contrast to search engines
that use software programs to
index web pages, volunteer editors
read and classify the web sites
that are submitted to the Open
Directory Project.
Many categories in the ODP don't
have a volunteer editor anymore
and the editors of the other
categories cannot handle all
of the submissions they receive.
Some categories have a backlog
of several months.
Rumor has it that some ODP editors
accept money to speed up submissions
and that some people became ODP
editors just to promote their
own web sites.
Is it still worth to submit
your web site to the Open Directory
Project?
It is still worth to submit
your web site to the Open Directory
Project but you shouldn't be
disappointed if your web site
doesn't get through. Many web
sites mirror ODP content so a
link from the ODP means that
many other web sites will also
link to your site.
However, there are many other
Internet directories that
can also have a positive effect
on your web site. Don't focus
on the ODP alone but submit
your web site to many different
directories and search engines
so that your web site is not
dependent on a single source.
More about the benefits of being
listed in Internet directories
can be found in the recommended
resources section below.
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| 2.
Search engine news of the week |
Google
hovers as Baidu readies IPO
"As Baidu.com Inc. nears an initial public offering in the U.S., the company
appears to be drawing a close look from Google Inc., which sources said could
have an interest in acquiring the Chinese Internet search leader."
Yahoo introduces 'social' search engine
"My Web 2.0 was designed
from the ground up as a social
search engine. It can search
across trusted networks of people
and communities, and complements
[general] Web searching."
Google indexing subscription content
"Google is testing a premium
service that will open up mainstream
access to the 'Deep Web,' allowing
webmasters with restricted or
subscription content to let in
Google and provide the masses
with free previews."
Google to release Firefox toolbar
"Google is poised to release
a version of its toolbar for
the Firefox browser, according
to information sent to developers
of an open source toolbar alternative."
Search engine newslets
- iAsk is
a new search engine for China
(Editor's note: You can submit
your web site to iAsk.com with
IBP's auto
submitter).
- Google sued for
click fraud.
- Google is not
allowed to use the Gmail
name in Germany (German article).
- Adult site sues Amazon
over images.
|
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Internet directories can help you search engine rankings
Internet directories are often
overlooked by webmasters because
many of them deliver only little
traffic. However, a listing in
an Internet directory means a
permanent text link to your web
site. Search engines will find
your web site through these links
so that your web site is more
often indexed.
In addition, the more incoming
links you have, the better your
link popularity number. As you
know, links from related pages
increase the ranking of your
web site on search engines and
eventually they will also increase
number of visitors you get.
Quickly submit your web site to all important Internet directories
IBP's search
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helps you to submit your web
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all important Internet directories,
search engines and special
interest sites.
More than just search engine submission
IBP is much more than just search
engine submission tool.
It also offers a ranking
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10 optimizer and many
more features that help
you to get the search engine
rankings you deserve.
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Back to table
of contents - Visit
Axandra.com
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