|The Axandra newsletter archive - 14 Juni 2005|
to the latest issue of the Search Engine
This week, we're taking a look at Google's new Sitemaps service.
In the news: FindWhat and Espotting get a new name, Google wants to create a 3D map, Microsoft adds tabbed browsing and more.
Table of contents:
|1. Facts of the week: Google's Sitemaps service|
Last week, Google released its new Google Sitemaps service. Despite the name, Google Sitemaps is not a tool that creates sitemaps for your web site. Google Sitemaps is another way to submit your web pages to Google.
What is Google Sitemaps?
Google calls it "a beta 'ecosystem' that may help webmasters with two current challenges: keeping Google informed about all of your new web pages or updates, and increasing the coverage of your web pages in the Google index".
Google SiteMaps allows you to tell Google which web sites it should crawl and it allows you to tell Google that the content on your site has changed.
How do you submit your sitemap to Google Sitemaps?
The easiest way to submit your web page URLs to Google Sitemaps is to create a list of URLs in plain text format:
Enter one URL per line and save that list with the file ending .xml. Then login to Google Sitemaps and upload that file.
Does this increase your Google rankings?
No, it doesn't. Using Google Sitemaps will not influence your rankings. You just tell Google that your web pages exist. Google still uses its normal ranking algorithms to determine the ranking of your web pages.
Google even makes no guarantees about when or if your URLs will be crawled or added to the index if you use Google Sitemaps.
What does this mean to your web site?
Google Sitemaps might be useful to you if your web pages aren't crawled by Google's spider. However, you won't increase your Google rankings by using Google Sitemaps.
If Google's spider hasn't crawled your web site yet, your web site probably doesn't have enough good incoming links. If your web site has many good incoming links, Google's spider will find your web site anyway.
In addition, good incoming links tell Google that your web site is important and that it deserves high rankings.
|2. Search engine news of the week|
"MIVA, Inc. [...] announced the launch of its new website - www.miva.com. MIVA, Inc., which previously operated as Espotting and the FindWhat group of companies, also introduced various new products and features."
"Google plans to use trucks equipped with lasers and digital photographic equipment to create a realistic 3D online version of San Francisco, and eventually other major US cities."
"Microsoft [...] made tab browsing available to the masses -- but not via its upcoming Internet Explorer 7 release. The software giant is offering the feature through its MSN Search toolbar instead."
New search engine detects "hidden" information
|3. Articles of the week|
|4. Recommended resources|
Increase your rankings on Google
Submitting your web site to Google is not enough if you want to have high rankings. Your web pages also must be optimized for Google.
Your web page content must be search engine ready so that search engines can find out what your web site is about. In addition, other web sites should link to your web site so that search engines can see that your web site deserves high rankings.
It is difficult for a web site with optimized content to get high search engine rankings if it doesn't have good incoming links. It's also difficult to get high rankings if you have incoming links but no optimized content.
It covers everything from an introduction to search engine marketing to tips and tricks on how to improve your order page.
High search engine rankings are crucial to the success of your online business. You could spend a fortune on print and online advertising, you could hire a SEO expert who will optimize your web site for several thousand dollars or you can get high search engine rankings with the proven and professional search engine optimization tools IBP and ARELIS.
|5. Previous articles|