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Axandra newsletter archive
- 31 May 2005 |
Welcome
to the latest issue of the Search Engine
Facts newsletter.
This week, we're taking a look
at the things Google knows about
you.
In the news: Google launches
Google Print beta, Ask Jeeves
adds new features, Yahoo tests
a new search feature and more.
Table of contents:
We hope that you enjoy this
newsletter and that it helps
you to get more out of your web
site. Please pass this newsletter
on to your friends.
Best regards,

|
| 1.
Facts of the week: What Google
knows about you |
Much
has been said about Google collecting
personal information from web surfers.
Some people are even so disturbed
by Google's data mining that they
have completely banned Google
from their web sites.
What exactly does
Google know about you if you use
their services? In this article,
we try to collect a list of things
that Google knows about you.
| Google
feature |
Personal
information that Google might
collect with that feature |
| Google
Toolbar |
the
web sites you visit, how often
you visit them, how long you
visit them, the links you click,
the searches you perform, when
you perform them |
| Google
WebAccelerator |
the
web sites you visit, how often
you visit them, how long you
visit them, when you visit
them, the links you click,
the searches you perform |
| Google
AdWords |
your
complete address, your credit
card information |
| Google
AdWords conversion tracking |
your
online revenue, your number
of online sales |
| Google
Desktop Search |
the
complete content of your desktop,
your emails, your Word documents,
etc. |
| Google
AdSense |
your
complete address, the number
of your web site visitors,
if you use AdSense code on
more than one page, the way
people visit your web site |
| Personalized
Google home page |
your
interests, the stocks you own
(or are interested in), your
favorite news sources (your
political views) |
| Google
MySearch history |
all
of your searches (your interests,
hobbies, plans) |
| Google
SMS |
your
cell phone number |
| Gmail |
the
content of your email messages,
to which people you write,
which people write to you |
| Google
cookies |
they
help Google to identify you
and to combine the information
from the different Google features
to a single account |
Google can collect even more information
about you with its normal web search
feature and other Google tools
such as Blogger (if you use it).
Although nobody is forced to use
Google's tools, some people find
it problematic that a single company
can collect that much information.
Before you use Google's services,
you should be aware that you'll
share a lot of information about
you with Google.
If you want to get high rankings
on Google, take a loot at our ranking
optimization tool.
|
| 2.
Search engine news of the week |
Google
print goes live
"Print.Google.Com makes
official the search goliath's
project to digitize the world's
books. But the launch drew backlash
from the Association of American
University Presses, in the form
of an open letter focusing on
Google Library."
Ask Jeeves introduces Zoom and Web Answers
"Zoom and Web Answers are
not bells and whistles; they
are important innovations on
some of our core search technologies,
which will help our users find
what they need faster than with
other search engines."
Yahoo! research labs releases Yahoo! Mindset
"A new twist on search
that uses machine learning technology
to give you a choice: View Yahoo!
Search results sorted according
to whether they are more commercial
or more informational (i.e.,
from academic, non-commercial,
or research-oriented sources)."
MSN China opens its doors
"Microsoft officially launched its MSN China portal at msn.com.cn. The new
portal follows a recent joint venture agreement and acquisition by Microsoft
in China."
Search engine newslets
- Diller: Ask Jeeves may be renamed.
- Yahoo! hires business
chief for media group.
- Google loses round
against Digital Envoy.
- Yahoo Movies get personal.
- Google uncovers a stealth
bomber in Google Maps.
|
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