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In the past issues of this newsletter we discussed Google's recently filed patent that details many factors that Google uses to rank web pages (click here to read part 1, part 2, part 3, part 4 and part 5).

We summarize the most important parts of the patent specification in this issue so that you have a quick overview about how Google might rank your web site according to this patent.

Google might use the following to determine the ranking of your pages:

• the frequency of web page changes
• the amount of web page changes (substantial or shallow changes)
• the change in keyword density
• the number of new web pages that link to a web page
• the changes in anchor texts (the text that is used to link to a web page)
• the number of links to low trust web sites (for example too many affiliate links on one web page)

Your Google rankings can also be influenced by your domain name:

• the length of the domain registration (one year vs. several years)
• the address of the web site owner, the admin and the technical contact
• the stability of data and host company
• the number of pages on a web site (web sites must have more than one page)

How Google might rate the links to your web site:

• the anchor text and the discovery date of links are recorded
• the appearance and disappearance of a link over time might be monitored
• the growth rates of links as well as the link growth of independent peer documents might be monitored
• the changes in the anchor texts over a given period of time might be monitored
• the rate at which new links to a web page appear and disappear might be recorded
• the distribution rating for the age of all links might be recorded
• links with a long life span might get a higher rating than links with a short life span
• links from fresh pages might be considered more important
• if a stale document continues to get incoming links, it will be considered fresh
• Google doesn't expect that new web sites have a large number of links
• if a new web site gets many new links, this will be tolerated if some of the links are from authorative sites
• Google indicates that it is better if link growth remains constant and slow
• Google indicates that anchor texts should be varied as much as possible
• Google indicates that burst link growth may be a strong indicator of search engine spam

Search results and user behavior might influence your Google rankings:

• the volume of searches over time is recorded and monitored for
  increases
• the information regarding a web page's rankings are recorded and monitored for changes
• the click through rates are monitored for changes in seasonality, fast increases, or other spike traffic
• the click through rates are monitored for increase or decrease trends
• the click through rates are monitored to find out if stale or fresh web pages are preferred for a search query
• the click through rates for web pages for a search term is recorded
• the traffic to a web page is recorded and monitored for changes
• the user behavior on web pages is monitored and recorded for changes
  (for example the use of the back button etc.)
• the user behavior might also be monitored through bookmarks, cache, favorites, and temporary files
• bookmarks and favorites are monitored for both additions and deletions
• the overall user behavior for documents is monitored for trend changes
• the time a user spends on a web page might be used to indicate the quality and freshness of a web page

Miscellaneous factors that can influence your Google rankings:

• web pages with frequent ranking changes might be considered untrustworthy
• keywords that have little change in the result pages are probably matched to domains with stable rankings
• keywords with many changes in the results are probably matched to domains with more votality

How to optimize your web site for Google's ranking algorithm

Detailed information on how to react to the different ranking factors can be found in the previous five issues of this newsletter.

Remember that this patent doesn't mean that Google really uses all of this. The patent only lists options that might be used by Google in addition to their main ranking algorithm.

The most important factors for high rankings on Google are good incoming links and optimized web page content. You should make sure that your web site has both if you want high rankings on Google.

Yahoo! Shortcuts: find it fast

"A Yahoo! Shortcut is a quick way to use web search to get to the information you want, ideally faster than combing through the web results. Shortcuts results appear automatically when they're relevant to your search and link to content on Yahoo! or across the web."

Microsoft launches desktop search tool

"Microsoft [...] released the finalized version of its desktop search tool, taking aim at Google Inc. and other rivals in the increasingly competitive search market."

Google and MSN Do China

"Even as MSN said that it was launching operations in China, sources close to Google revealed Thursday that the search giant has won a license to operate there and is recruiting employees."

"The patent dispute over bid-for-placement technology between Yahoo! Search Marketing and FindWhat.com resulted in a mistrial [...] Parts of the case could still be decided by a judge next month."

Search engine newslets

• Yahoo launches Yahoo! Music Engine beta.
• How to add a Yahoo Search link to Google's home page.
• Yahoo has an optimized advanced search page.
• Yahoo plucks Amazon.com design guru.
• Google ponders Blogger, Gmail integration.
• Google's first shareholder meeting draws small crowd.
• Google acquires mobile social-networking company Dodgeball.com.
• Google updates toolbar.
• Espotting wins deals with Lycos in Scandinavia.

Proposition from an Indian ad-clicker

"India has spawned an innovative business called ad clicking fraud [...] Here's an email exchange I had earlier this week with a representative of an Indian ad clicking syndicate."

The Starbucks of the Internet

"I think Google has become so mainstream and so ubiquitous in our everyday Internet lives that its lost its mojo in some ways. That doesn't mean it won't continue to be hugely relevant, hugely profitable, and hugely important. But it does mean that there's a vacuum that can get filled by others who are small, innovative, new, and exciting."

Why middle market engines are missing the boat

"Middle market players have given up on their interest to be portals and have joined the ranks of DoubleClick and others as mere ad serving technologies. They have abandoned the collection of traffic they can 'own' by offering valuable services to web users, and sought out partners who can bring them the traffic they need in order to stay afloat."

Internet search firms target music business

"The amount of digital music, video and other entertainment content available on the Internet is at an all-time high, but finding something compelling is getting harder than ever."

Yahoo? Since when do we talk about Yahoo?

"I have been unable to ignore the barrage of news stories concerning Yahoo lately. I feel like Yahoo is suddenly going to pounce and become a 'really big deal' again."

Another 5 out of 5 rating for IBP

IBP has received another 5 out of 5 rating. This time, it is from FastDownload.com:

"IBP is the multi award winning web site promotion tool that helps you to get more revenue with high search engine rankings in Google, Yahoo and all other major search engines." - Download the free IBP demo version.

Get better search engine rankings with IBP 8!

The final IBP 8 version is now available. The new IBP version is twice as powerful as the old IBP 4 version, that's why we called it IBP 8.

IBP 8 has many new features:

• Link Popularity Improver
• Web Site Optimization Editor
• Scheduler to automate ranking checks and submissions
• Keyword Editor with special Google AdWords support
• Pay Per Click Search Engine Manager
• enhanced project management: one project for all tools
• you can work on multiple projects at once
• better report customization
• complete new user interface to support the new features

Of course, IBP 8 still offers the powerful Search Engine Submitter, the unique Top 10 Optimizer, the Ranking Checker and all other features of previous IBP versions.

IBP 8 helps you to get more visitors, more customers and more sales. Marketing experts and webmasters recommend IBP. Just take a look at the free demo version.

Get better results with your Google Adwords

If your AdWords pay per click campaigns don't return a positive return on investment (ROI) or if you're paying too much for your PPC ads, take a look at our new Google AdWords eBook.

Find out how to lower your advertising costs while increasing your profit.

Want to be mentioned in this newsletter?

Just send us some words about your successes with IBP or ARELIS and you might get featured in this newsletter along with your web site address.

Mark Worsnop is the winner of our iPod Shuffle raffle:

"Before I discovered IBP, it took FOREVER to do submits. With IBP8 its so simple with the scheduler. Everything just happens at night and I simply check the reports in the morning. It has saved hundreds of hours of my time!

Most all of my webs are now close to the top if not the very top. There is no way I could have done this without IBP8.

I have used the old version and now with the new version there is just nothing else out there. The scheduler and then the rank checker, comparing to the previous weeks is an invaluable tool!"
Mark Worsnop, www.mark-systems.com

• Google ranking secrets revealed - part 5
• Google ranking secrets revealed - part 4
• Brand new IBP 8 version for your web site success
• Google ranking secrets revealed - part 3
• Google ranking secrets revealed - part 2
• Google ranking secrets revealed - part 1
• Google changes its algorithm again
• View all past issues...