Google
has recently filed a patent that
details many points that Google uses
to rank web pages. The title of the
patent is "Information retrieval
based on historical data" and
it reveals details of algorithms
that Google uses in addition to its
main ranking algorithms.
In this article, we're trying
to find out what this means to
your web site and what you have
to do to optimize your web pages
so that you get high rankings on
Google. Click here to read part
1 and part
2.
Part 3: How the links to your
site can influence your rankings
on Google
As you know, Google heavily relies
on links when it comes to specify
the ranking of a web site. In addition
to the sheer number of links and
their anchor texts, the patent
specification shows possible ways
how Google might use historical
information to further specify
the value of links.
For example, Google might record
the discovery date of a link and
the link changes over time. Google
might also record the life span
of a link and the speed at which
a new web site gets links.
The patent specification indicates
that Google might track the following
information:
- The anchor text and the discovery
date of links are recorded.
- Google might monitor the appearance
and disappearance of a link over
time.
- Google might monitor the growth
rates of links as well as the
link growth of independent
peer documents.
- Google might monitor the changes
in the anchor texts over a given
period of time.
- Google might monitor the rate
at which new links to a web page
appear and disappear.
- Google might record a distribution
rating for the age of all links.
- Links with a long life span
might get a higher rating than
links with a short life span.
- Links from fresh pages might
be considered more important.
- If a stale document continues
to get incoming links, it will
be considered fresh.
- Google doesn't expect that
new web sites have a large number
of links.
- If a new web site gets many
new links, this will be tolerated
if some of the links are from
authorative sites.
- Google indicates that it is
better if link growth remains
constant and slow.
- Google indicates that anchor
texts should be varied as much
as possible.
- Google indicates that burst
link growth may be a strong indicator
of search engine spam.
What does this mean to your
web site?
When it comes to linking, you
shouldn't go for one-shot quick
solutions. If you participate in
quick link exchange schemes or
buy links to your web site so that
you get many links at once, changes
are that Google will see this as
a spamming attempt.
When you exchange links with other
web sites, do it slowly and constantly. ARELIS is
the perfect tool that can help
you to do this. Invest some time
every week to build the links to
your site and vary the texts that
point to your site. Of course,
the links to your site should contain
keywords that are related to your
site.
Make sure that your web page content
is optimized
for Google. If your web page
content is not optimized, all other
ranking factors won't help you
much.
In upcoming newsletter issues,
we'll discuss other important factors
that can influence your ranking
on Google and that are mentioned
in the patent specification.
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