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| The Axandra newsletter archive - 21 December 2004 |
| Welcome to the latest issue of the Search Engine Facts newsletter.
This week, we're telling you how to lower your Google AdWords costs while increasing your profit.
In the news: Ask Jeeves releases its desktop search tool, Yahoo now searches for videos and offers traffic information, Google fixes a security hole in Google desktop and more.
Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your web site. Please pass this newsletter on to your friends.
Best regards,
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| 1. Announcement: How to optimize your Google AdWords campaigns |
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Google AdWords are small text ads that appear next to the search results on Google. In addition, these ads appear on many partner web sites, including NYTimes.com (The New York Times), Business.com, Weather.com, About.com, Lycos.com, iVillage.com newsletters and many more.
The Google Network is the largest online advertising network available, reaching over 80% of 30-day US Internet users.
Most Google AdWords campaigns don't work as well as they could
Because Google's AdWords program is so popular, the competition is fierce. It has become difficult to find affordable keywords and it has become even more difficult to write ads that return a positive ROI (return on investment).
Our new compendium Successful Advertising with Google AdWords shows you how to get new and targeted visitors while lowering your advertising costs.
This 150-page eBook tells you how to find affordable keywords, how to write successful ads and how to increase the effectiveness of your AdWords ads. Click through rates of up to 6% are not unusual after reading the compendium.
Do you have one of the following problems?
- You need more web site visitors and more sales.
- Your web site is not listed on Google's first result page.
- You want to lower your advertising costs.
- The per click prices are too high for your Google AdWords ads.
- Many web sites compete with your site.
- Your current Google AdWords campaigns have not been successful.
These problems have one thing in common: you can solve them at once with profitable AdWords ads!
Lower your advertising costs and make more profit!
If you need more visitors and more sales, or if your current AdWords campaigns don't work as well they could, take a look at Successful Advertising with Google AdWords.
Back to table of contents - Visit Axandra.com
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| 2. Search engine news of the week |
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Ask Jeeves releases its desktop search tool
"You can now search for files and emails on your computer like you search for information on Ask Jeeves. Just enter a keyword or phrase, and Ask Jeeves Desktop Search will quickly retrieve any file or email on your hard drive matching your query."
Editor's note: A comparison of many desktop search tools can be found here.
Gigablast releases topic search engine builder tool
"Now you can create your own topic specific search engine in minutes. Gigablast's revolutionary, new technology allows you to create a list of up to 200 web sites (or subsites) and a search box that searches just those sites."
Yahoo! releases video search beta
"An early Yahoo! Video Search Beta is now up on Yahoo! Next, our preview site for new technology and applications."
Editor's note: The European versions of Excite also offer video search.
Yahoo! offering traffic updates in USA
"Yahoo! Maps now includes real-time traffic, construction & accident reports, and even speed/congestion information which can then be overlaid onto your map or driving directions."
JibJab inks Yahoo deal
"The agreement signals Yahoo's heightened focus on becoming a source for online-entertainment programming. The idea is to use HBO's strategy as a model, so that Yahoo licenses programming from outside companies and distributes the content exclusively on its Web site."
Google fixes security hole in Google Desktop
"When Desktop Search showed personal computer search results as part of users' overall web search results, there was a security hole that conceivably could have allowed a malicious site to access small portions of that information."
Search engine newslets
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Click-price inflation gets second-tier engines second looks
"The rapid cost-per-click increases at Google and Overture have caused some marketers to devote more money to the proliferating small paid search programs.
Though the 500 so-called second-tier search engines garner as little as 2 percent of the search market share, they offer something Google and Overture increasingly do not: low-priced leads."
Google units include social networking, photos, maps
"In Google-land, search is no longer just about locating Internet Web pages. [...] We'll figure out how to monetize it later."
Online marketing's rising cost
"The cost of implementing and managing campaigns is likely to grow, and the renowned cost efficiency of digital media will be harder to achieve. A number of factors will raise participation costs. That will lead conversion rates rising if return on investment (ROI) is not to slip downwards."
Paper on cracking Google Desktop Search
"Google Desktop Search's integration of the local search results into a Google web search was really clever. Ever since I saw it, I've been curious about the details of how it was implemented. This paper was an enjoyable read."
Back to table of contents - Visit Axandra.com
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Do you have difficulty to get a positive ROI for your pay per click campaigns?
If your AdWords pay per click campaigns don't return a positive return on investment (ROI) or if you're paying too much for your PPC ads, take a look at our new Google AdWords ebook.
Find out how to lower your advertising costs while increasing your profit.
Want to be mentioned in this newsletter?
Just send us some words about your successes with IBP or ARELIS and you might get featured in this newsletter along with your web site address.
Back to table of contents - Visit Axandra.com
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The Search Engine Facts newsletter is free. Please recommend it to someone you know.
You may publish one of the articles above on your Web site. However, you must not change the contents in any way. Also, you must keep all links and you must add the following two lines with a link to www.Axandra.com: "Copyright by Axandra.com. Web site promotion software."
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Copyright © 2005 Axandra / Voget Selbach Enterprises GmbH
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