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| The Axandra newsletter archive - 16 November 2004 |
| Welcome to the latest issue of the Search Engine Facts newsletter.
This week, we're taking a look at the new MSN search engine.
In the news: Google's index nearly doubled, Firefox and Google work close together, a first look at Microsoft's desktop search tool and more.
Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your web site. Please pass this newsletter on to your friends.
Best regards,
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| 1. Facts of the week: The new MSN search engine |
| Five days ago, Microsoft launched a beta version of their long awaited new search engine. The new MSN Search doesn't rely on Inktomi technology anymore. It's a new search engine that has been built from ground up.
What's special about the new MSN Search?
The beta version has an index of over 5 billion documents and it lets you narrow and customize your queries in a variety of ways. A very interesting feature of the new search engine is the "Search Builder" feature.
It allows you to create custom searches by changing the importance of various search criteria. For example, you can specify domains or countries to be searched and you can quickly construct more complex queries.
Another interesting feature is the "Near me" button next to the normal find button in the search box. The "Near me" button should help you to find local information because it delivers results based on your geographic location. MSN Search also offers special commands that allow you to quickly find facts, look up words, calculate and convert.
Will the new MSN Search be a Google killer?
The new MSN Search offers a variety of interesting features that might be copied by other search engines soon. Although the overall results were quite good, some features such as the "Find near me" feature didn't work very well in our tests.
In general, the MSN Search results seem to be nearly as good as Google or Yahoo results. Whether the new MSN Search has the potential to challenge Google and Yahoo has yet to be proved.
How can I get my web site in the new MSN Search index?
You can use IBP's semi automatic search engine submission feature to submit your web site to the new MSN Search. The MSN Search beta is also supported by IBP's Top 10 Optimizer and IBP's Search Engine Ranking Checker.
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| 2. Search engine news of the week |
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Firefox strengthens ties to Google
"Mozilla's latest browser, downloaded 2.5 million times in two days, gives increased prominence to the search giant, leading to speculation of more convergence between their products in future."
Google's index nearly doubled
"You probably never notice the large number that appears in tiny type at the bottom of the Google home page, but I do. It's a measure of how many pages we have in our index and gives an indication of how broadly we search to find the information you're looking for. Today that number nearly doubled to more than 8 billion pages."
MSN desktop search revealed
"The results gained from simply searching for files are amazing. Searching is speedy and you can even search for the author of certain files. The same technology is applied to the Outlook search. The MSN Toolbar integrates directly into Outlook allowing you to replace the standard search tool."
Google, Dex Media deal a win-win
"Dex's advertisers receive added exposure via the online distribution capabilities of Google, while Google's users receive access to relevant local content."
New Yahoo! Mail enhancements, including search
"Today we are rolling out several new enhancements across the globe and thought I'd take a minute to tell you specifically about three of them: improved search, full implementation of DomainKeys and Address AutoComplete."
Search engine newslets
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Search wars - which is the best?
"As Microsoft enters the internet search engine market, users find themselves overwhelmed with options. We compare the big players on five key areas."
The webmail wars
"Gmail is all cool and slick, but there is no reason why Gmail's competition can't match its functionality. Since the release of Gmail's beta in April, Yahoo has bought two email companies to bolster Yahoo Mail, and both Microsoft and Yahoo have increased the storage quota of Hotmail and Yahoo Mail, respectively."
AOL looks to its parent to outwit Google
"America Online is tapping the vast media assets of parent company Time Warner to outdo rivals Google, Yahoo and Microsoft in the search wars."
There's Google. Then there's Google Desktop
"The local search tool is no privacy threat, but it falls short in several ways. [...] But if, like many business users, you need to search a variety of document types and use a mail program such as Microsoft Outlook, you'll probably be happier with a different search tool."
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"IBP has already paid for itself."
"I have to say that I'm extremely impressed with IBP. I haven't even fully explored all the features yet and it's already paid for itself.
I did a simple ranking report and a top 10 analysis for a potential client who wanted to know what to do to get higher rankings. They were so impressed with the reports they immediately signed up for a full site redevelopment based on the tips in the report."
Willem du Plessis, www.thewebguy.co.nz
Another Editor's Choice award for IBP!
Our popular web site promotion tool IBP has been awarded with the "Editor's Choice" award from Freetrialsoft.com. IBP also has received a 5 out of 5 stars rating from the site:
"IBP is the multi award winning web site promotion tool that helps you to get more revenue with high search engine rankings in Google, Yahoo and all other major search engines. The suite of 10 professional website promotion tools includes a search engine submission tool, a search engine ranking checker, a top 10 optimizer and a keyword generator. IBP creates professional reports in PDF, HTML and Microsoft Word format."
 
If you haven't done it yet, download your IBP copy now.
Want to be mentioned in this newsletter?
Just send us some words about your successes with IBP or ARELIS and you might get featured in this newsletter along with your web site address.
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