The Axandra newsletter archive - 14 September 2004
Welcome to the latest issue of the Search Engine Facts newsletter.

This week, we're taking a look at Internet directories and how you can use them to get more visitors.

In the news: Yahoo doesn't display all sites it indexes, Lycos creates a virtual harddrive and Google entices job-searchers with math puzzle.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your web site. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Facts of the week: Use Internet directories to get more visitors
Internet directories are often overlooked by webmasters because many of them deliver only little traffic. However, link directories offer many benefits to webmasters that are interested in getting more visitors.

Of course, one benefit of an Internet directory listing is that you'll get visitors directly from the directory. Another benefit is that a listing in an Internet directory also means that you get a link from a related web page.

Internet directory listings are good for your link popularity

    A listing in an Internet directory means a permanent text link to your web site. Search engines will find your web site through these links so that your web site is more often indexed.

    In addition, the more incoming links you have, the better your link popularity number. As you know, links from related pages increase the ranking of your web site on search engines and consequently they also increase number of visitors you get.

    That's not the only way in which Internet directories can help you to increase the link popularity of your site.

Internet directories also help you to find topic related link partners

    Internet directories are the ideal place to find potential link partners. For example, DMOZ.org has a detailed classification system with categories and sub-categories that allows you to quickly find web sites that are related to yours.

    All of the listed sites that are in the same category as your site in an Internet directory are theme and topic related to yours. Special interest directories often contain even better potential link partners.

    Go to the category in which your own web site fits and you'll find many sites that are related to yours.

How to quickly find all important Internet directories

    A list of all important Internet directories can be found in IBP. Download the free demo version and click the "Supported Search Engines" button in the main window.

    IBP also allows you to quickly submit your web site to Internet directories by filling out most of the forms for you. IBP helps you to submit your web site to search engines, Internet directories and even special interest sites.

How to quickly manage all sites from a directory category

    Of course, you can manually search for links partners within an Internet directory, contact these web sites and keep track of the sites you've already contacted.

    If you use a tool like ARELIS, the link exchange campaign will be managed much easier. ARELIS allows you to quickly import all links of an Internet directory category, it allows you to contact the web site owners, it keeps track of the web sites you've already contacted, it allows you to quickly create a links page with the newly imported links and more.

    To import a directory page in ARELIS, select "Import Manager..." from the Project menu. The Import Manager window opens. Now select the option "Import links from web page".

Internet directories are much more than they seem at first look. They help you to get more visitors through the direct link and they also help you to increase the link popularity of your web site.

In addition, they help you to find topic and theme related link partners. Don't overlook Internet directories when you promote your web site.

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2. Search engine news of the week

Yahoo black hole: From Slurp to the Yahoo index

    "Last month the Slurp spider crawled a total of 1196 pages in total. Out of all those pages, only 17 pages made it into the Index at Yahoo Search. Of those 17 pages, only one was an actual forum topic page.

    Logs of other sites that I monitor are showing similar results. A whole lot of crawling, but the pages disappear into a black hole at Yahoo. Some pages get crawled more than one time, yet they still do not make it into the search index."



Google news site hit by legal row over copyright

    "Google forged ahead with its news website despite threats of legal action and allegations by local media of copyright infringement.

    The controversies arose after the launch of Google's Hong Kong news on Thursday. The website for Hong Kong news cites news summaries and uses photos from local Chinese language media, including newspaper, radio and television, and provides hyperlinks to their websites."



Fidelity Investments bought $549 Mln of Google stock

    "Fidelity Investments, the world's largest mutual fund manager, bought $549 million of stock in Internet search service Google Inc., about 23 percent of the shares sold in the company's initial public offering."



Lycos revamps email with virtual hardrive

    "Lycos UK is to launch a 'virtual hardrive' for its email customers, as the portal upgrades its webmail service in a shift away from personal computers towards internet-based services.

    From mid-September, users of the new service will be able to 'drag and drop' files from windows directly into a new online file storage drive."



Yahoo starts Farchase beta site

    Yahoo has published a beta version of its price comparison site for flights, hotels and rental cars.



AOL expands shopping features

    "America Online [...] will introduce a shopping Web site called In-Store.com to go along with the company's revamped shopping section. It will be AOL's first offering to consumers who want to research products side by side before buying."



Search engine newslets

  • Nuggets is a new search engine for mobile phones. It answers questions via text messages (SMS).
3. Articles of the week

Tech titans are richest under 40

    "The bubble has long since burst, but tech geeks still make the big bucks, according to Fortune's annual list of the 40 richest Americans under age 40. [...]

    Google guys Sergey Brin and Larry Page, both 31, made the top 10 again but this time as billionaires. The Google co-founders are each worth nearly $4.2 billion after the company's IPO last month, up from about $900 million last year.

    Ranking right behind them are archrivals and Yahoo co-founders Jerry Yang and David Filo, with $2.81 billion and $2.57 billion, respectively. Both were helped by a gain in Yahoo's share price."



Google entices job-searchers with math puzzle

    "Mysterious banners at a Cambridge, Mass., subway stop have commuters scratching their heads. The signs, challenging passers-by to solve a complicated math problem, are actually a cryptic pitch by Google, which is looking to hire more brainy engineers."

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4. Recommended resources

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"IBP rocks!"

    "I just took over this site and started from scratch. Thanks to IBP, I am very happy with the results. Just in time for our busy season."
    Michael Cruz, www.HauntedHouse.com



Even more 5 out of 5 ratings for IBP

    Our top rated web site promotion tool IBP has received even more 5 out of 5 ratings. This time, it's from PCSoftLand and 5Cup:


    Excellent award
    5Cup.com


    5 out of 5
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    IBP is a top rated web site promotion tool for search engine optimization, search engine submission, search engine ranking checks, keyword generation and more.

    It is a complete software solution that has more features than other web site promotion tools. If you haven't done it yet, download the free demo version now.



Want to be mentioned in this newsletter?

    Just send us some words about your successes with IBP or ARELIS and you might get featured in this newsletter along with your web site address.

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5. Previous articles

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