This week, we're showing you how to quickly find out if your web site is more popular than your competitor's web sites.

In the news: Google and Overture will be sued, interviews with both Steve Ballmer and Bill Gates and an article suggests that Google might be broken.

Table of contents:

• Facts of the week
• Search engine news of the week
• Articles of the week
• Recommended resources
• Previous articles

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Geico gets green light to sue Google, Overture

"Insurance giant Geico can sue Google and Overture Services for allegedly selling advertisements linked to its trademarks, a federal judge has ruled. [...]

Judge Brinkema denied Google and Overture's motion to dismiss six charges brought by Geico, which alleged that the search companies' use of its name to trigger search-related advertisements was trademark infringement, unfair competition and dilution of its marks under the Lanham Act."

Microsoft to challenge Google

"An ebullient Steve Ballmer, president and chief executive of Microsoft Corp., said [...] that his company is 'hell-bent and determined' to challenge Google Inc. for leadership in the Internet search business. [...]

Ballmer left no doubt that Microsoft has targeted Internet search services for the kind of all-out competitive push that the company once used to seize dominance in Web browser software."

Industry jabbers about Google's IM product

"If you believe comments made recently in discussion boards and blogs across the Internet, search giant Google is developing an instant messaging initiative."

Google offers free advertising for non-profit organizations

"The Google Grants program supports organizations sharing our philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts."

FAST debuts local search tool

"Enterprise search provider Fast Search & Transfer (FAST) on Thursday launched FAST AdVisor, a local search tool targeting Internet yellow pages providers, classifieds directories, and business-to-business directories."

Google gains on first day of staff sale

"Google shares ended higher Thursday on the first day on which company employees were able to sell their stock in the Internet search engine."

Wotbox launches 8 new localized search engines

"Wotbox is an independent Search Engine that over the last year has developed a strong following on the web. [...] It also offers many other advanced features including allowing users to zone in and search only in their chosen country. [...]

This brings the total number of Wotbox sites to 10 including the main international site and the United Kingdom local version that is already proving very popular with British users. More localized Wotboxes will also be available soon."

Search engine newslets

• Google News is now also available in Japanese and Korean.

Is Google Broken?

"Between Aug 04, 2003 and Aug 25, 2003 (just 21 days), Google added a little over 1.2 billion Web pages to their index. But since Aug 25, 2003 and today, Google hasn't added one single Web page to their index (at least according to Google they haven't). [...]

So what does this mean? It means either Google is lying to us all or they have been dropping as many pages as they have been adding them. My guess is that in Aug 25, 2003 Google's index was full. Why do I say this? Because Google's white papers were freely available to anyone."

An interview with Bill Gates

"Microsoft Chairman Bill Gates spoke exclusively with CNET News.com on Friday about how Microsoft handles deadlines and new opportunities. [...]

'Some things here are cases where there is a clear competitor. If you take our guys who are competing with Google, they understand exactly what they're measured against and how everybody thinks Google walks on water, and they've got to surprise the world.'"

Wide charter for Google in India

"Google, the search engine major, which opened its R&D unit in Bangalore, has stated that the centre's charter is to innovate, implement and launch new Google technologies and products for a global audience.

The engineering centre will be a full peer to its other such centres at Santa Monica, New York, Zurich and Tokyo and is expected to be staffed with around 100 engineers to develop the next generation search engine."

Get high link popularity for your web site!

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"ARELIS has paid for itself."

"We've been using ARELIS for six months. The time we save finding, contacting, and accounting for external links alone, makes ARELIS worth its weight in gold.

See who links to your competitors and then use ARELIS to help you get those sites linking to you!

Knowing who's linking to you is a must. ARELIS' link check feature lets you find dropped links in an instant, so you can contact a site to have them reestablish a link to your site."
Brian Talbot, The Ticket Company

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• Why visitors don't convert into sales - part 3
• Why visitors don't convert into sales - part 2
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