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The Axandra newsletter archive - 6 July 2004
Welcome to the latest issue of the Search Engine Facts newsletter.

This week, we're informing you about the new features and improvements in the new version of our link popularity tool ARELIS.

In the news: MSN Search has a new look, Ask Jeeves partners with Kelkoo, Google bans Gmail sales and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your web site. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Facts of the week: ARELIS 4.4 for your linking success
We've just released the final 4.4 version of our popular link building tool ARELIS. The latest version is the 23th free update for registered ARELIS customers.

The most popular link popularity software tool

ARELIS is a top rated software program that helps you in many ways:

  • you'll get highly targeted visitors to your web site
  • you'll get more customers and more sales
  • you'll benefit from new business contacts
  • your web site will get a higher ranking on search engines
  • you web site will get higher link popularity

Many improvements for your web site success

The new version has many new features that make it even easier for you to get good incoming links to your web site.

For example, the new Display menu lets you easily specify which web sites should be displayed and which ones should be filtered. You can quickly find out which link partners are new, which link partners have been added in the last week and you can filter your link partners by category name, sub category and date.

Now, you can quickly search the list for special link partners and advanced filters allow you to specify which web sites should be added to the list.

The new ARELIS version now also supports your standard email client and it features three new email message variables that make it even easier to customize your email messages to potential link partners.

Targeted traffic for your web site, better search engine rankings

Reciprocal links add value to your web site, let your web site visitors return to your site, and you'll get targeted traffic from clicks of your links on other web sites.

As a positive side effect, you'll also benefit from increased search engine traffic if you have good incoming links. Almost all major search engines rank your web pages based on the number and the quality of links that point to your web site (link popularity).

Google uses link popularity as an important factor when ranking sites. Yahoo and others also use link popularity in their ranking formulas.

Developing and maintaining high quality links to your web site is essential to the success of your business. ARELIS helps you to achieve that goal.

The quality of the links is important

Not only the number of links to your web site is important but also the quality. Don't fall for services that offer 'thousands of instant links to your web site'. These links won't have any positive effect on your site. Only good links will have a positive effect on your web site.

It's important that the links to your web site are related to your own web site and that these links have value to web surfers. Only high quality links will bring you targeted traffic and increase your search engine rankings. ARELIS helps you to build these links.

Download your free trial

Nearly every software download site gives ARELIS a 5 out of 5 rating. Download ARELIS 4.4 now and see what it can do for your web site. (Current ARELIS customers click here).

Back to table of contents - Visit Axandra.com

2. Search engine news of the week

Microsoft overhauls search engine

    "Microsoft has unveiled a streamlined Internet search site that looks and acts much like Google, marking the software giant's opening salvo in what promises to be an epic battle for Web searching dominance.

    The site, found at search.msn.com, features a clean, white screen that separates ads from other search results, rather than mixing them as Microsoft searches used to do."



Google bans Gmail account profiteering

    "Last week, Google modified Gmail's policy by adding a new item to the prohibited list. Users may not 'sell, trade, resell, or otherwise exploit for any unauthorized commercial purpose or transfer any Gmail account.'"



Telstra to unveil Sensis search engine

    "Telstra Corp will unveil a revamp of its Sensis business next week, as it seeks to turn a White and Yellow Pages company into a cutting edge internet search engine able to take on the likes of Google and Yahoo."



Ask Jeeves UK partners Kelkoo for shopping tool

    "Ask Jeeves UK has teamed up with Kelkoo to add a Product Search facility to its growing list of 'smart' search tools.

    Product Search is designed to enable easier search across a variety of shopping categories and comes on the back of comprehensive research into peoples online and offline shopping behaviours."



FindWhat closes Espotting merger

    "FindWhat.com affirmed second-quarter guidance Thursday as it closed its merger with European paid listings provider Espotting Media."



Search engine newslets

  • UKWizz is a new web search engine that has been built specifically with the UK searcher in mind.
  • CopyScape is a search engine that helps you to find copies of your content on the web.
  • MusicPlasma is a new music search engine.

Back to table of contents - Visit Axandra.com

3. Articles of the week

Paid inclusion losing charm?

    "Microsoft and Ask Jeeves have thrown paid inclusion links out of their search engines in recent moves that could bring new pressure on Yahoo to reconsider its fee-based indexing policies.

    Microsoft on Thursday said its redesigned MSN Search site would no longer display links obtained through paid inclusion, a controversial arrangement in which Web publishers pay to have their sites indexed and frequently refreshed."



Search and destroy

    "Though that paragraph could describe Google, which is planning an initial public offering for later this summer, investors are worried about how much it resembles another dot-com phenom: Netscape.

    Then, as now, the upstart looked unstoppable. It controlled 80 percent of the market, had solid revenues and a smart management team.

    Yet it only took three years for Microsoft to unseat Netscape as the dominant Web browser. Now that Microsoft has its sights set on Google, history appears to be repeating itself."



Lawsuit: Google stole Orkut code

    "A small social-networking software company has filed suit against Google, claiming that much of the source code behind orkut.com, the search engine's popular social service, was stolen by a former engineer."



Factiva chief: Google not a threat

    "Factiva's top executive has dismissed suggestions that the company's paid search services are under threat from high-profile free rivals such as Google."

Back to table of contents - Visit Axandra.com

4. Recommended resources

Public beta test of IBP 4.1

    We've released an open beta version of IBP 4.1. The new version offers improvements in the Search Engine Ranking Checker and in the Top 10 Optimizer. In addition, the new version fixes some problems. If you want to participate in the beta test, click here.



"We just hit #1 on one of our most coveted key words!"

    "I just wanted to let you know your software ROCKS! After just one week of implementing data from our IBP reports we have seen 23 NEW listings, jumped an average of 10 spots that put us on the first page of most of our key phrases and we just hit #1 on one of our most coveted key words, Yee-Haw! Thanks for developing such an great tool."
    Richard Bravo, Jackson Hole Real Estate Company



Want to be mentioned in this newsletter?

    Just send us some words about your successes with IBP or ARELIS and you might get featured in this newsletter along with your web site address.



Tip: Need a new Internet service provider?

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5. Previous articles

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The Search Engine Facts newsletter is free. Please recommend it to someone you know.

You may publish one of the articles above on your Web site. However, you must not change the contents in any way. Also, you must keep all links and you must add the following two lines with a link to www.Axandra.com: "Copyright by Axandra.com. Web site promotion software."

All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders.

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Copyright © 2005 Axandra / Voget Selbach Enterprises GmbH

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