| The Axandra newsletter archive - 13 April 2004 |
| Welcome to the latest issue of the Search Engine Facts newsletter.
This week, we're telling you how to increase your sales with the right web page titles. In the news: The first open source search engine based on Nutch technology is available, Google's email service would not be legal in some countries and some people think about a Google operating system. Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your web site. Please pass this newsletter on to your friends. Best regards, |
| 1. How to increase your sales with the right web page titles |
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The title of a web page is one of the most important elements. Good web page titles can remarkably increase the effectiveness of your web site.
The title of a web page is the text that is written between the <TITLE> and </TITLE> tag in the HTML code of a web page. If you write the right text between these tags, your web site can get more targeted visitors. Why are web page titles so important for your web site success?
While most search engines don't allow you to influence the description of your web site, the title of your web site is often listed without any changes. What does this mean to you? It's important that your web pages have compelling titles that are compelling to web surfers and that contain your most important keywords. For example, if you have a sports shoe shop in London, don't use this title tag:
People probably won't click on that link because they don't know who you are. That web page title doesn't look very attractive to the average surfer. Better use this title:
Why is the second title better than the first one? The second title has many advantages over the first title.
Good web page titles can help you to increase your search engine rankings and to get more people to click on your link. If you want further information about how you could improve the search engine rankings of your web site on Google, Yahoo and other major search engines, try IBP's Top 10 Optimizer. |
| 2. Search engine news of the week |
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The first Nutch search engine MozDex is available MozDex is a new open source search engine that uses the Nutch open source search engine and archive.org spider technologies: "Search engines are free to use like television is free to watch, but, like television programming, search results are subject to manipulation by the interests that control them. The only way one can be certain that search results are unbiased is if the technology which computes them is public. mozDex seeks to make high-quality search technology freely available. We also express concern about recent consolidation and termination of search engines out there and feel this is the best opportunity to bring an open search index based on open technologies to light." Editor's note: We have just updated IBP and ARELIS so that they support MosDex.
The German computer magazine c't writes in an online article that Google's Gmail email service would not be legal in Germany because it's not compliant to the strict German privacy laws. BBC News writes that Google's Gmail could also be blocked in the US.
"Through the combination of Ingenio's patented technologies with the FindWhat.com Network, non-web-oriented businesses can now take advantage of online, performance-based marketing opportunities. [...] The online advertisements will contain special phone numbers, provisioned through the Ingenio Platform, which connect to the merchant's location. A phone call from a prospective customer, as opposed to a click, will become the true billing event."
"A trademark infringement lawsuit against Overture, Google, and Kanoodle will move forward, after a judge rejected motions to dismiss the suit brought by Pets Warehouse's Robert Novak. [...] The suit alleges the defendants infringed on Pets Warehouse's (PW) trademarks by selling its name as a keyword to their paid placement advertisers."
"Yahoo on Wednesday dropped hints of growing interest in social networking services for search, coming after announcements of efforts from rivals Google and Microsoft. Tim Cadogan, Yahoo's vice president for search, said the company sees a future in which people can share their Web searches with friends."
"A Google executive downplayed the looming threat of search competition from Microsoft, saying his company doesn't expect to see a credible product from the software giant for years."
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| 3. Articles of the week |
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GooOS, the Google Operating System Rumor is that Google might plan its own operaion system. "Google is building a huge computer with a custom operating system that everyone on earth can have an account on." That's only speculation but it might be an interesting option.
"Google has been busy rolling out new services like e-mail, personalization and Froogle shopping in the last few days, but the most interesting newbie is something most people haven't seen yet [...] Within the intensely competitive world of search engine marketing -- where everything is about out-ranking your neighbor -- the next big thing for some time now has been 'local search.' It's so hotly anticipated, it brings back memories of the old fascination we used to have the next killer app."
"Google is hoping to convince us to use its forthcoming Gmail service for our lifetime e-mail needs. [...] With Gmail, on the other hand, you might have 20 years' worth of correspondence protected only by the thin shield of a password." |
| 4. Recommended resources |
What is more important than your web page title?
Jason A Bishop, http://www.com-store-coupon.com
Find affordable web hosting companies, get a bonus when you sign up on a pay per click search engine and more on the active webmasters directory. |
| 5. Previous articles |
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