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| The Axandra newsletter archive - 13 April 2004 |
| Welcome to the latest issue of the Search Engine Facts newsletter.
This week, we're telling you how to increase your sales with the right web page titles.
In the news: The first open source search engine based on Nutch technology is available, Google's email service would not be legal in some countries and some people think about a Google operating system.
Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your web site. Please pass this newsletter on to your friends.
Best regards,
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| 1. How to increase your sales with the right web page titles |
The title of a web page is one of the most important elements. Good web page titles can remarkably increase the effectiveness of your web site.
The title of a web page is the text that is written between the <TITLE> and </TITLE> tag in the HTML code of a web page. If you write the right text between these tags, your web site can get more targeted visitors.
Why are web page titles so important for your web site success?
- The titles of your web pages are important for search engines
To many search engine spiders the title of a web page is more important than other web page elements. If your web page title contains your most important keywords, it's likely that the web page will have a good search engine ranking for these keywords.
- The titles of your web pages are important for web surfers
The title of your web site is the first thing web surfers will see from your web site. Many search engines display the title of a web page as the main link to a web site in the search engine result pages.
In addition, the web page title is used when a web surfers bookmarks your web site.
While most search engines don't allow you to influence the description of your web site, the title of your web site is often listed without any changes.
What does this mean to you?
It's important that your web pages have compelling titles that are compelling to web surfers and that contain your most important keywords.
For example, if you have a sports shoe shop in London, don't use this title tag:
People probably won't click on that link because they don't know who you are. That web page title doesn't look very attractive to the average surfer. Better use this title:
Buy sneakers and sports shoes at competitive prices in our shop in London. Nike, Adidas, Reebok and all other major sports shoe brands.
Why is the second title better than the first one?
The second title has many advantages over the first title.
- The second title contains keywords that are important for a sports shoe business: sports shoes, sports shoe, sneakers and several brand names.
The inclusion of these words in the title increase the change of good search engine rankings for these keywords.
- The second title informs web surfers about the purpose of the web site and it gives them a reason to click: Buy sneakers and sports shoes at competitive prices.
- The second title includes geographical information: ...in our shop in London. People who live in Chicago are probably not interested in a shop that's based in London.
The inclusion of "London" in the web page title allows people to quickly find out if it's worth to visit the web site. In addition, it's more likely that the web site will be found for a search term such as "shoe shop London".
Good web page titles can help you to increase your search engine rankings and to get more people to click on your link. If you want further information about how you could improve the search engine rankings of your web site on Google, Yahoo and other major search engines, try IBP's Top 10 Optimizer.
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| 2. Search engine news of the week |
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The first Nutch search engine MozDex is available
MozDex is a new open source search engine that uses the Nutch open source search engine and archive.org spider technologies:
"Search engines are free to use like television is free to watch, but, like television programming, search results are subject to manipulation by the interests that control them. The only way one can be certain that search results are unbiased is if the technology which computes them is public. mozDex seeks to make high-quality search technology freely available.
We also express concern about recent consolidation and termination of search engines out there and feel this is the best opportunity to bring an open search index based on open technologies to light."
Editor's note: We have just updated IBP and ARELIS so that they support MosDex.
Google's email service would not be legal in Germany
The German computer magazine c't writes in an online article that Google's Gmail email service would not be legal in Germany because it's not compliant to the strict German privacy laws.
BBC News writes that Google's Gmail could also be blocked in the US.
FindWhat and Ingenio to offer pay per call advertising platform
"Through the combination of Ingenio's patented technologies with the FindWhat.com Network, non-web-oriented businesses can now take advantage of online, performance-based marketing opportunities. [...]
The online advertisements will contain special phone numbers, provisioned through the Ingenio Platform, which connect to the merchant's location. A phone call from a prospective customer, as opposed to a click, will become the true billing event."
Suit against Google, Overture, Kanoodle moves forward
"A trademark infringement lawsuit against Overture, Google, and Kanoodle will move forward, after a judge rejected motions to dismiss the suit brought by Pets Warehouse's Robert Novak. [...]
The suit alleges the defendants infringed on Pets Warehouse's (PW) trademarks by selling its name as a keyword to their paid placement advertisers."
Yahoo hints at social networking service
"Yahoo on Wednesday dropped hints of growing interest in social networking services for search, coming after announcements of efforts from rivals Google and Microsoft.
Tim Cadogan, Yahoo's vice president for search, said the company sees a future in which people can share their Web searches with friends."
Google plays down Microsoft search plans
"A Google executive downplayed the looming threat of search competition from Microsoft, saying his company doesn't expect to see a credible product from the software giant for years."
AskJeeves now offers a famous people search
If you search the the name of a famous person on AskJevves, AskJeeves will show you a picture, provide background information, and return other relevant links. Try this search for Bill Gates.
Search engine newslets
- It seems that Lyocs now uses Inktomi results instead of AllTheWeb results.
- The wayback search engine Archive.org reveals a college photo of Google founder Sergey Brin in strange clothes.
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GooOS, the Google Operating System
Rumor is that Google might plan its own operaion system. "Google is building a huge computer with a custom operating system that everyone on earth can have an account on." That's only speculation but it might be an interesting option.
Closing the last mile gap: local search
"Google has been busy rolling out new services like e-mail, personalization and Froogle shopping in the last few days, but the most interesting newbie is something most people haven't seen yet [...]
Within the intensely competitive world of search engine marketing -- where everything is about out-ranking your neighbor -- the next big thing for some time now has been 'local search.' It's so hotly anticipated, it brings back memories of the old fascination we used to have the next killer app."
Google's Gmail: The cost of free e-mail
"Google is hoping to convince us to use its forthcoming Gmail service for our lifetime e-mail needs. [...]
With Gmail, on the other hand, you might have 20 years' worth of correspondence protected only by the thin shield of a password."
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What is more important than your web page title?
As explained above, the title is a very important web page element if you want to get high search engine rankings. If you want to find out what other web page elements can improve your web pages so that it gets top 10 rankings for your important keywords, try IBP's Top 10 Optimizer.
If you're looking for search engine friendly software, look no further!
"Absolutely great software, ARELIS is second to none. If you're looking for search engine friendly software, look no further! I currently have obtained the 17th listing out of 100 million people in Yahoo - Thanks ARELIS."
Jason A Bishop, http://www.com-store-coupon.com
Want to be mentioned in this newsletter?
Just send us some words about your successes with IBP or ARELIS and you might get featured in this newsletter along with your web site address.
Tip: Affordable web hosting services and extra money for pay per click
Find affordable web hosting companies, get a bonus when you sign up on a pay per click search engine and more on the active webmasters directory.
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