Free search engine ranking facts newsletter

Our free search engine ranking facts newsletter offers valuable information about search engine optimization. Each issue contains one main article and links to all important search engine news items of the week.

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Recent search engine news

• Don't screw it up: why should other websites link to your site?
  
  10 November 2009 - Links from related websites are very important for the position of your own site in Google's search results. Unfortunately, it's rather difficult to convince other people to link to your site.
  
  

• Paid links: do they really affect your Google rankings?
  
  03 November 2009 - Many websites on the Internet will link to your website if you pay them for the links. Is this a good method to increase the link popularity of your website or can you get in trouble if you use paid links?
  
  

• Official Google statement: how to deal with bad inbound links
  
  27 October 2009 - Many webmasters think that low quality links or links from spammy websites can have a negative effect on the ranking of their websites on Google. The problem with links from spammy websites is that it is very difficult to do something against them. Here's an official Google statement about bad links.
  
  

• How to get your website above the regular results on Google - without paying for it
  
  20 October 2009 - This week, we're showing you how you can optimize the listings of your website on Google Maps. Good listings on Google Maps can result in many website visitors.
  
  

• Five steps: How to outrank your competitors on Google
  
  13 October 2009 - To get high rankings on Google, it is not necessary to have everything that Google expects from a great website. You just have to be better than your competitors. If you have a website with optimized web pages, it is usually the quality of the links that make the difference. The tips in this article will help you to get better rankings than your competitors.
  
  

• What's the catch? How IBP's Google ranking guarantee works.
  
  06 October 2009 - You have probably seen the top 10 ranking guarantee that we give users of our website promotion tool IBP: we guarantee that your website will be found in the regular (unpaid) search results on Google for the keywords of your choice. Is it really possible to guarantee a top 10 position on Google? What's the catch?
  
  

• TrustRank revisited: do search engines trust your website?
  
  29 September 2009 - All major search engines use some kind of TrustRank to rank your web pages. How does this affect the position of your website in the search results and how can you improve the TrustRank of your website?
  
  

• Reciprocal links: are they great, crap or something in between?
  
  22 September 2009 - Reciprocal links are discussed controversially among search engine marketers. Some think that reciprocal links are great, others think that they are a waste of time, another group thinks that reciprocal links work to some degree. Is there a final answer?
  
  

• A new free online keyword suggestion tool
  
  15 September 2009 - If you want to succeed on the Internet, it is extremely important that you choose the right keywords for both organic search engine optimization and pay per click marketing. If you choose the wrong keywords, you'll waste a lot of time and money. A new frekeyword suggestion tool helps you to find good keywords.
  
  

• The effect of your URL structure on your Google rankings
  
  08 September 2009 - Does Google care about the position of a web page on your server? Does it make a difference if a web page is in the root directory of your website or in a sub directory? How does your URL structure influence the position of your web pages in Google's search results? What can you do to improve the position of your website?
  
  

• Google's human reviewers: real people judge about your Google rankings
  
  01 September 2009 - This week, we're taking a look at the effect of human reviewers on Google's ranking algorithm. Google employs several thousand people who manually review the search results. Do they like your website?
  
  

• The winner takes it all: how to survive three rounds to get the sale
  
  25 August 2009 - One of the main problems in Internet marketing is that it is often a "the winner takes it all" game. That means that the best website will get the deal and all other websites will get nothing, no matter how good they are. If you are just slightly better than your competitors, you will get many more sales.
  
  

• Case study: are Internet directory submissions still a good SEO method?
  
  18 August 2009 - Do Internet directory links still have value when it comes to search engine rankings? Can you increase the position of your website in Google's search results by submitting your site to Internet directories? A small case study has some answers.
  
  

• Optimizing your website is like working with a fitness coach
  
  11 August 2009 - This week, you'll find out why optimizing your website is like working with a fitness coach. Is your website fit enough to get page one listings on Google?
  
  

• The effect of the Yahoo/Microsoft deal on your website
  
  04 August 2009 - The Yahoo/Microsoft deal will have a major impact on the search engine landscape and there definitely will be effects on your website rankings and the number of visitors that your website will get..
  
  

• How to get much better results with Google AdWords
  
  28 July 2009 - Google's AdWords system is a great way to get more website visitors. However, Google is also a business that needs to make money. That's why most people pay much more for their AdWords ads than they have to.
  
  

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