Free weekly SEO news: tips, tricks and search engine news
Our free search engine ranking facts newsletter offers valuable information about search engine optimization. Each issue contains one main article and links to all important search engine news items of the week.
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The latest SEO tips:
- Pimp your web page titles in 6 easy steps
15 May 2012 - With all the hype about Google's latest algorithm updates, it is easy to forget about the basics that are needed to get high rankings. Before you work on the links to your site, your web page basics must be right. There are several things that you can do to optimize your web page titles.
- Official Google statement: ranking algorithm updates in April
08 May 2012 - Google has announced that they made 52 changes in April. Which of these changes are relevant to your website rankings and how do you have to react to these changes?
- Google releases two new ranking algorithm updates
01 May 2012 - It seems that Google releases a new ranking algorithm update every week. Last week, Google’s Matt Cutts announced that there is another algorithm update that targets web spam. What does this mean for your rankings and how must you react?
- How to benefit from backlinks (even without Google)
24 April 2012 - Many people are uncertain about the best way to get backlinks to their sites. There are one-way links, reciprocal links, nofollow links, paid links and more. This week's article will help you to improve your link building activities so that you get the most effective links for your site.
- Have you received a Google Webmaster notice? Here's what to do.
17 April 2012 - During the last few weeks, Google sent many webmaster notification messages about unnatural links. If you have received such a message, here's what you have to do to make sure that your website doesn't get penalized.
- Official: Google changes 50 things (+ to do list for your rankings)
10 April 2012 - Google has recently published their monthly "Search quality highlights" post. In March, Google made 50 changes. What are the most important changes and do you have to change something on your web pages?
- Why your backlink profile becomes even more important (and how to check it)
03 April 2012 - Last week, another large blog link network was penalized by Google. Having a good backlink profile has become more important than ever. How do you check your backlink profile, and are your rankings at risk?
- How to react to Google's over-optimization filter
27 March 2012 - Last week, Matt Cutts, head of Google's anti-spam team, announced that Google is working on a penalty for over-optimized websites. What does this announcement mean to your website and how should you react to this announcement?
- How to judge the quality of a backlink
20 March 2012 - You want lasting results when you build links to your website. It does not make sense to invest your time in search engine optimization methods that are just a flash in the pan. How do you judge the quality of a website? What is a good website and from which web pages should you get links?
- How to understand Google's latest ranking algorithm
13 March 2012 - In an online forum, webmasters are discussing Google's latest algorithm. It seems that things have become very complicated and that it is difficult to keep up with Google's latest changes. What can you do to get your website listed with Google's latest ranking algorithm?
- How Google evaluates links: 7 characteristics
06 March 2012 - Last week, Google announced changes in the way they evaluate links. How does this affect your website rankings and how exactly does Google evaluate links? This week's article has further insights.
- Official Google announcement: changes in the algorithm
28 February 2012 - Yesterday, Google announced 40 changes in the ranking algorithm. The most important changes were another Panda update and changes in the way Google evaluates links. How do these changes affect the rankings of your web pages?
- Can your website visitors trust you? 4 things that you can do.
21 February 2012 - Before people purchase something on your website, they have to trust you. If your website does not look trustworthy, then you won't get many sales no matter how many visitors your website has. There are four things that you should do to show your website visitors that your company can be trusted.
- The fab four: how to create a natural backlink profile
14 February 2012 - Unnatural backlink profiles can have a negative impact on the positions of your web pages in Google's search results. If you want to get high rankings that last, your website must have a backlink profile that confirms that your website can be trusted.
- Can you take the risk? How Google detects paid links
07 February 2012 - Backlinks are still Google's most important ranking signal. That's why many businesses buy links to artificially improve the rankings of their websites. This can be very risky because Google doesn't like paid links at all. Google has several ways to detect paid links.
- The tao of SEO: how to find the perfect balance
31 January 2012 - If you want to succeed with an activity, you have to find the perfect balance of the factors that are involved in that activity. It's the same with search engine optimization. If you want to get high rankings on Google or Bing, you have to find the right balance between on-site factors and off-site factors.
