Free weekly SEO news: tips, tricks and search engine news
Our free search engine ranking facts newsletter offers valuable information about search engine optimization. Each issue contains one main article and links to all important search engine news items of the week.
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The latest SEO tips:
- How will Google's 'near match' change affect your AdWords campaigns?
Tuesday August 26, 2014 - Google announced that your exact match and phrase match keywords in Google AdWords will be matched with ‘variation’ or ‘near match’ starting in September. What does this mean and how will it affect your Google AdWords campaigns?
- Is HTTPS really necessary to get high rankings on Google?
Tuesday August 19, 2014 - Last week, Google announced HTTPS as a ranking signal. According to Google, websites that use HTTPS might get a small ranking boost. Is this ranking boost relevant and what do you have to do to benefit from this change?
- Five ways to inadvertently keep Google from indexing your website
Tuesday August 12, 2014 - It might be that you're blocking Google without knowing it. That means that Google won't index all the pages of your website. In this article, you'll learn how to make sure that you do not block Google inadvertently.
- On-page SEO is still important. Here's how to do it.
Tuesday August 05, 2014 - If a website is all about cars, it won't be found for the keyword "buy shoes" even if it has thousands of backlinks. On-page optimization is very important if you want to get high rankings for the right keywords.
- Google releases an algorithm update for local search results
Tuesday July 29, 2014 - Some days ago, Google released a significant update to its local search algorithm. The unofficial name of that update is "Pigeon". The algorithm update changes the local search results on Google. How does this affect your rankings and what do you have to do?
- Google's new robots.txt testing tool and how to check your website
Tuesday July 22, 2014 - Some days ago, Google announced a new version of their robots.txt tool. Why is a correct robots.txt file important if you want to get a high ranking website, and what can you do to make sure that everything works as expected?
- Barney Stinson is right: new is always better (at least when it comes to Twitter and Google)
Tuesday July 15, 2014 - When and why does Google index tweets? The way in which Google indexes tweets has been very unclear. A new study tries to shed some light on this issue.
- SEOprofiler now supports multi-user logins
Tuesday July 08, 2014 - Do you work with a team on your websites? Do you want to outsource some tasks to a virtual assistant? Do you have an SEO agency with many clients and employees? The new multi-user feature in SEOprofiler helps you to get things done even more efficiently than before.
- Bing improves Twitter integration, Twitter more important than Facebook
Tuesday July 01, 2014 - In a post on Bing's official blog, Bing announced improved Twitter integration. In addition, a test shows that Twitter delivers much better results than Facebook. Details can be found in this week's article.
- Introducing the new social media inbox monitor
Tuesday June 24, 2014 - We have just released the brand-new social media inbox monitor. The social media inbox monitor in SEOprofiler enables you to keep track of conversations about your company and your products on social networks.
- Google ranking algorithm update: Payday Loan 3.0
Tuesday June 17, 2014 - On Twitter, Google's Matt Cutts announced the release of the third version of Google's Payday Loan algorithm. Are the rankings of your website affected by this update?
- Official Google statement: links mean rankings, rankings mean visitors
Tuesday June 10, 2014 - After Google’s recent algorithm updates, some webmasters started to believe that links do not matter anymore for Google. Nothing could be farther from the truth.
- Official Google information: how to handle international content
Tuesday June 03, 2014 - On the official Google blog, Google's Gary Illyes and Zineb Ait Bahajji gave information on how to handle international content. If your website serves multiple languages and countries, there are several things that you can do to make sure that Google indexes your web pages correctly.
- Google releases Panda 4.0. What does this mean for your website?
Tuesday May 20, 2014 - Google has announced two major ranking algorithms: Panda 4.0 and PDL 2.0. Many websites have lost their rankings after the update. Are your web pages affected? What can you do to avoid ranking problems?
- Check the social media success of your website
Tuesday May 20, 2014 - The social media performance checker enables you to track the performance of the home page of your website on Facebook, Twitter, Google+, LinkedIn, Pinterest and StumbleUpon over time.
- Step-by-step: how to get a link profile that leads to high rankings for your most important keywords
Tuesday May 13, 2014 - Getting a good backlink profile that leads to high rankings can be very difficult. This week's article shows you step-by-step how to build a backlink profile that will get your website on the first result page for your most important keywords.